Prelim GTM brain

Prelim sells digital account opening and onboarding software to banks and credit unions.

category

Digital bank account opening

market profile

  • text: Financial institutions need to coordinate identity checks, documents, approvals, funding and core booking in account onboarding.
  • text: The market includes independent account-opening platforms and products tied to core or digital banking providers.

personas

  • title: Head of retail or business banking
    pains:
    • Slow application journeys lose potential deposit customers
    • Branches and digital channels offer inconsistent onboarding
  • title: Bank operations and onboarding director
    pains:
    • Staff chase documents and manually coordinate reviews
    • Complex business account applications slow time to opening
  • title: Chief digital officer or banking technology leader
    pains:
    • Modern digital journeys must work with existing core systems
    • Needs configurable onboarding without replacing the entire bank stack

icp

  • text: Banks and credit unions seeking digital consumer and business account onboarding across branch and online channels.
  • text: Institutions using established banking cores that need integrated onboarding rather than a core replacement; verify compatibility by core and configuration.

message pillars

  • text: Modernize the way institutions onboard customers.
  • text: Make the application experience quick and usable.
  • text: Digitize services and streamline account opening.

objections

  • objection: Will it integrate with our core and digital banking system?
    response: Request references and a technical demonstration for the precise core, version and account types before committing.
  • objection: Can we meet compliance while improving conversion?
    response: Map identity verification, review, approval and audit requirements into an evaluation using representative applications.
  • objection: What does implementation require?
    response: Scope data mapping, integration, branch training and rollout with the implementation team before selecting a timeline.

competitors

  • name: MANTL
    why: Competes in digital consumer and business deposit account opening.
  • name: Cotribute
    why: Provides digital account opening for banks and credit unions.
  • name: Blend
    why: Offers banking deposit account opening and onboarding software.

influencers

  • name: Heang Chan
    url: https://finovate.com/videos/finovatespring-2023-prelim/
    why: Co-founder and CEO presenting the platform at Finovate.

keywords

  • digital account opening for banks
  • business account onboarding software
  • credit union account opening platform
  • bank onboarding automation
  • core integrated deposit onboarding
  • omnichannel bank account opening

voice

  • optimistic
  • customer-focused
  • straightforward

signals

  • text: A bank is modernizing consumer and business onboarding across branch and digital channels.
  • text: A financial institution is seeking higher deposit conversion or replacing manual account-opening workflows.

stack

  • Fiserv DNA
  • Fiserv Signature
  • FIS IBS

hiring

  • Product Designer
  • Implementation Architect
  • Software Engineer, Product
  • Project Manager, Implementations

pricing

model: unknown

motion

sales_led

channels

  • banking conferences
  • partnerships
  • LinkedIn

confidence

medium

Founders

  • name: Heang Chan
    title: Founder/CEO
    role: CEO
    bio: Heang is CEO and Co-Founder of Prelim. Before Prelim, Heang was a Product Expert at Blend and previously was a Goldman Sachs banker. He graduated with a joint degree MBA/MA degree from Stanford University.
  • name: Chris Blaser
    title: Founder
    role: Founder
    bio: Chris is CEO and Co-Founder of Prelim. Before Prelim, Chris built electric race cars at CalSol, and read too much science fiction.

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