Probo GTM brain

category

market profile

• text: Companies pursuing SOC 2 or ISO 27001 must coordinate controls, evidence, risk assessments and auditors while maintaining compliance after the audit.
• text: Compliance automation vendors compete with managed services and self-hosted open-source tools.

personas

• title: Founder or CEO of a B2B software startup
  pains:

  • Enterprise prospects request security proof before signing
  • Founders lack time to own policies, evidence and audit coordination
• title: Security or compliance lead
  pains:

  • Evidence collection and risk reviews recur across frameworks
  • Keeping controls current after the audit competes with security work
• title: CTO or engineering lead
  pains:

  • Needs an auditable program without excessive engineering overhead
  • May require a self-hosted compliance platform and visibility into its code

icp

• text: B2B technology companies facing SOC 2 or ISO 27001 requirements are a direct fit, especially when a small team lacks dedicated compliance capacity.
• text: Engineering and security teams that prefer self-hosted, open-source governance tools can use the platform separately from the service.
• text: Organizations with GDPR, HIPAA or other supported framework needs may also qualify; scope must be confirmed in discovery.

message pillars

• text: An expert runs the program end to end.
• text: Maintain readiness beyond the initial audit.
• text: Use open-source infrastructure with a self-hosting option.

objections

• objection: We already use compliance software; why switch?
  response: Assess whether the team needs expert ownership of the ongoing program in addition to automation; Probo says migration is included in its service.
• objection: Will compliance distract our engineers?
  response: Probo describes automated evidence collection and auditor coordination, with the customer joining essential calls; verify actual responsibilities in the statement of work.
• objection: Can we control where compliance data lives?
  response: The platform offers self-hosting; confirm the deployment model and data handling for any managed service.

competitors

• name: Vanta
  why: Compliance automation platform used by companies pursuing security frameworks.
• name: Drata
  why: Automates evidence collection and security compliance workflows.
• name: Oneleet
  why: Competes for managed compliance and audit readiness.

influencers

• name: Antoine Bourchardy
  url: https://www.linkedin.com/posts/antoinebouchardy_i-hate-when-people-ask-me-when-probo-started-activity-7392506753105575936-ezB9
  why: Co-founder discussing the company's origins and team.

keywords

• SOC 2 compliance service
• ISO 27001 compliance help
• open source compliance platform
• SOC 2 audit readiness
• Vanta alternative
• managed compliance officer

voice

• Reassuring and practical
• Direct about taking work off the customer
• Technical and open-source friendly

signals

• text: A prospect's enterprise sales process now requires a SOC 2 report or ISO 27001 certificate.
• text: A startup is approaching its first audit without a dedicated compliance hire.
• text: A team is reassessing compliance tooling or looking for a self-hosted alternative.

stack

• GraphQL
• CLI
• MCP
• n8n
• Webhooks

hiring

• Founders Associate Intern, Paris

pricing

motion

channels

• SEO
• GitHub
• LinkedIn
• YC
• Customer stories

confidence

Founders

• name: Antoine Bouchardy
  title: Founder/CEO
  role: CEO
  bio: Probo co-founder & CEO. Cybersecurity auditor with a data & product background.
• name: Bryan Frimin
  title: Founder/CTO
  role: CTO
  bio: CTO & Co-founder of Probo. French engineer building an open-source AI platform that simplifies SOC2/ISO27001 compliance.