Prolific GTM brain

category

market profile

• text: AI teams need representative human judgments for model training, safety evaluation and benchmarks.
• text: Academic and industry researchers need fast recruitment, targeted samples and reliable responses.

personas

• title: AI evaluation or alignment lead
  pains:

  • Human preference data can be unrepresentative or difficult to audit
  • Recruiting and quality-controlling annotators delays evaluation cycles
• title: Academic principal investigator
  pains:

  • Recruiting enough eligible participants for a rigorous study
  • Maintaining data quality and fair compensation within grant budgets
• title: UX research lead
  pains:

  • Finding verified participants matching specific screening criteria
  • Coordinating recruitment and response collection across projects

icp

• text: AI labs and product companies running recurring human evaluation, preference ranking or training data projects.
• text: Universities and research organizations conducting online behavioral studies with defined samples.

message pillars

• text: Get real human data quickly.
• text: Build trustworthy datasets from vetted participants.
• text: Choose self-service access or specialist-managed delivery.

objections

• objection: How do we know participants are real and attentive?
  response: Review identity checks, behavioral quality monitoring and submission approval controls for the study design.
• objection: Can we recruit our niche population?
  response: Test audience filters and custom screening; consider managed sourcing for hard-to-reach experts.
• objection: How much will a study cost?
  response: Estimate participant rewards and platform fees using the calculator, or request a managed-services quote.

competitors

• name: Amazon Mechanical Turk
  why: Crowdsourced participant and task marketplace used by researchers.
• name: UserTesting
  why: Human insight platform providing user feedback and research participants.
• name: Respondent
  why: Participant recruitment for user and market research.

influencers

• name: Phelim Bradley
  url: https://www.prolific.com/resources/ai-agent-debate-open-letter-by-ceo-phelim-bradley
  why: Co-founder and CEO writing about participant authenticity in research.

keywords

• research participant recruitment
• human data for AI training
• RLHF human feedback
• AI model evaluation participants
• online research panel
• representative survey sample
• user research recruitment

voice

• research minded
• optimistic
• clear and human centered

signals

• text: An AI team is launching human evaluations or building a preference dataset.
• text: A university or product research team is preparing recurring studies with screened participants.

stack

• API
• survey tool integrations

pricing

motion

channels

• SEO
• research community
• LinkedIn
• customer stories
• sales

confidence

Founders

• name: Phelim Bradley
  title: Founder
  role: Founder
  bio: Co-Founder and CEO of prolific.co.Prolific is a platform that makes it easy to run high quality online research. We manage a diverse pool of 100,000+ verified participants and provide access to an ecosystem of tools to run research on them. Previously, I did a PhD in Bioinformatics, where I wrote software to analyze and search bacterial data sets using graph data structures.