QuotaBook GTM brain

category

market profile

• text: Equity records, employee awards and investor reporting become harder to maintain as a company grows.
• text: QuotaBook now presents securities, corporate voting, awards and investor relations as a wider corporate administration suite.

personas

• title: Startup founder or CFO
  pains:

  • Keeping ownership and dilution records accurate through financing rounds
  • Managing stock options and communicating changes to shareholders
• title: Corporate legal or finance operations manager
  pains:

  • Manual securities records and board or shareholder resolutions create errors
  • Preparing investor reports requires gathering information across teams
• title: Venture capital portfolio operations lead
  pains:

  • Collecting updated portfolio company information
  • Tracking investment and ownership performance across companies

icp

• text: South Korean startups and growing companies with shareholders, securities and employee stock awards.
• text: Larger or listed Korean companies needing securities administration, corporate governance and equity compensation support.
• text: Investors managing information across a portfolio of private companies.

message pillars

• text: Digitize corporate legal and securities administration.
• text: Keep stock and bond records current.
• text: Support different forms of employee ownership.

objections

• objection: Will it support our company as it grows?
  response: The current site positions the suite for stages from startup through listed enterprise; verify applicable jurisdiction and features.
• objection: Is sensitive ownership information secure?
  response: Ask for security documentation; QuotaBook cites ISO/IEC 27001:2022 certification.

competitors

• name: Carta
  why: Cap table and equity management platform.
• name: Qapita
  why: Asia-focused cap table and employee equity management.
• name: Pulley
  why: Startup cap table and equity administration.

influencers

• name: Andy Choi
  url: https://www.ycombinator.com/companies/quotabook
  why: Co-founder and CEO with software engineering and venture capital experience.

keywords

• cap table management Korea
• Korean stock option management
• equity management platform
• shareholder registry software
• board resolution management Korea
• investor reporting software

voice

• Professional
• Operationally precise
• Trust and compliance oriented

signals

• text: A funding round or new securities issuance increases ownership tracking complexity.
• text: Launching employee stock options or preparing for an IPO creates a need for formal administration.

pricing

motion

channels

• SEO
• LinkedIn
• partner programs
• direct sales

confidence

Founders

• name: Andy Choi
  title: Founder
  role: Founder
  bio: Andy is the CEO and co-founder of QuotaBook. Previously, he was a software engineer in Silicon Valley and a VC in Korea.