Rainbow GTM brain

category

market profile

• text: Rainbow has expanded from an Ethereum wallet into a mobile app covering crypto, predictions and perpetuals.
• text: The wallet market competes on ease of use, custody, supported assets and trading fees.

personas

• title: Self-custody crypto user
  pains:

  • Managing private keys while keeping assets accessible
  • Switching apps to inspect prices and trade
• title: Mobile active trader
  pains:

  • Tracking markets and executing trades across disconnected apps
  • Understanding fees and risks across trading products
• title: Crypto newcomer
  pains:

  • Finding an approachable interface for buying and managing crypto
  • Learning wallet security and transaction fees

icp

• text: Individual mobile-first crypto users who want control of their keys; this is a consumer product rather than a firmographic account sale.
• text: Active traders interested in crypto, prediction markets and perpetual products, subject to availability and suitability.

message pillars

• text: Make trading accessible on a phone.
• text: Give users control of their crypto.
• text: Reduce context switching with integrated data.

objections

• objection: How are wallet keys controlled?
  response: Rainbow says keys are generated on the user's device; users should understand recovery responsibilities.
• objection: What will trading cost?
  response: Review fees on the trade and network fees before execution; rates are not specified on the homepage.
• objection: Leveraged products are complicated and risky.
  response: Review product mechanics and eligibility before trading; leverage can magnify losses.

competitors

• name: MetaMask
  why: Competing self-custody wallet with in-wallet trading.
• name: Phantom
  why: Consumer wallet competing for mobile crypto users.
• name: Coinbase Wallet
  why: Self-custody wallet with integrated asset access.

influencers

• name: Mike Demarais
  url: https://medium.com/@rainbow_me/announcing-rainbow-86e02664b375
  why: Co-founder identified in Rainbow's launch announcement.

keywords

• self custody crypto wallet
• Ethereum wallet app
• mobile crypto trading
• crypto wallet swap
• prediction market app
• crypto perpetuals app

voice

• Playful and conversational
• Direct, mobile-first and accessible

signals

• text: A consumer is seeking a self-custody wallet or an alternative to switching between trading apps.
• text: An existing wallet user wants mobile access to several markets.

stack

• Hyperliquid

pricing

motion

channels

• App stores
• X
• community
• SEO

confidence

Founders

• name: Christian Baroni
  title: Founder
  role: Founder
• name: Jin Chung
  title: Founder
  role: Founder
• name: Michael Demarais
  title: Founder
  role: Founder