RealRoots GTM brain

RealRoots matches women into guided local gatherings and a continuing community to build in-person friendships.

category

In-person friendship community

market profile

  • text: Adults rebuilding local social circles need repeated, low-pressure opportunities to meet compatible people.
  • text: Friendship services compete through matching, hosted events and continuing local communities.

personas

  • title: Woman new to a city
    pains:
    • Her existing friends are far away
    • Building a new social circle from scratch feels slow and awkward
  • title: Busy woman seeking deeper friendships
    pains:
    • One-off events rarely create regular contact
    • Planning group activities and finding compatible people takes effort

icp

  • text: Women over 21 in cities where RealRoots offers groups; queer groups also welcome nonbinary people.
  • text: Individuals willing to attend a recurring guided local series and invest in a membership.

message pillars

  • text: Prioritize real-life friendship.
  • text: Remove planning and matching friction.
  • text: Repeat the series free when the guarantee applies.

objections

  • objection: What if I do not click with my group?
    response: The company offers a free rematch under its stated guarantee, subject to its conditions.
  • objection: Why pay to meet friends?
    response: Membership funds guided experiences and includes a year of community access; compare the format and cost to local alternatives.

competitors

  • name: BFF
    why: Friendship matching app, open beyond women.
  • name: Timeleft
    why: Organizes in-person dinners with matched strangers.
  • name: 222
    why: Organizes social experiences for meeting new people.

keywords

  • make female friends in a new city
  • women friendship app
  • women social groups near me
  • make friends as an adult
  • guided friendship groups
  • women meetups

voice

  • Warm
  • Encouraging
  • Community-oriented

signals

  • text: A woman has recently moved and wants to rebuild her local circle.
  • text: A prospective member is seeking recurring local activities rather than one-off introductions.

pricing

model: flat
starting price: $25 meet and greet ticket; $289 series membership

motion

product_led

channels

  • Instagram
  • TikTok
  • App Store
  • referrals
  • SEO

confidence

high

Founders

  • name: Dorothy Li
    title: Founder/CEO
    role: CEO
    bio: Co-founder and CEO of RealRoots. I'm a Stanford business grad and was a founding team member of Cambly, a consumer marketplace backed by Benchmark. I started working on RealRoots because this was the product I desperately needed so many times in my own life.
  • name: Tara Kappel
    title: Founder/CPO
    role: CPO
    bio: Co-founder & CPO of RealRoots, the IRL friendship app for women. I lead engineering and product to build and scale our platform to hundreds of thousands of women across the US. Previously led product and data teams as an early employee at Brilliant, a Series C consumer edtech company.

Back to YC companies