Reclaim Protocol GTM brain

category

market profile

• text: Hiring, eligibility and loyalty workflows can lack direct access to records held in user accounts.
• text: Source-based checks offer an alternative or supplement to databases and document uploads.

personas

• title: Head of talent acquisition or background screening
  pains:

  • Candidate employment and education claims can take time to verify across borders.
  • Expensive manual screening is hard to apply early in the funnel.
• title: Loyalty or growth product manager
  pains:

  • Needs to confirm competitor airline status without a direct API.
  • A high-friction verification process can discourage eligible applicants.
• title: Verification platform engineer
  pains:

  • Existing databases do not cover every account or source.
  • Needs structured evidence returned into an existing application workflow.

icp

• text: Employers and recruiting or screening platforms verifying employment and education claims internationally.
• text: Airlines, consumer brands and program operators verifying loyalty or student eligibility.
• text: Government or eligibility programs with account-based evidence gaps.

message pillars

• text: Verify claims directly against the underlying source.
• text: Use a user-authorized account connection.
• text: Fill verification gaps while retaining existing checks.

objections

• objection: Will users trust a request to connect an account?
  response: Explain the authorization flow and the requested evidence clearly, and evaluate completion with a real pilot.
• objection: Does this replace our existing screening provider?
  response: Position it as a complement for source records that current databases, APIs or document checks miss.
• objection: Will the sources and fields we need be supported?
  response: Review the specific source accounts, countries and claims with Reclaim before committing to a rollout.

competitors

• name: ID.me
  why: Offers eligibility and identity verification for consumer and public programs.
• name: Persona
  why: Provides configurable identity verification for overlapping verification workflows.
• name: SheerID
  why: Offers student and employment eligibility verification; Reclaim also documents a partnership, so the relationship can be complementary.

influencers

• name: Madhavan Malolan
  url: https://www.ycombinator.com/founders/madhavan-malolan
  why: Co-founder who discusses the verification strategy and underlying protocol.

keywords

• employment verification API
• global student verification
• education verification software
• airline loyalty status verification
• source account verification
• zkTLS verification
• background screening automation

voice

• Direct and evidence-focused
• Workflow-oriented
• Technical but accessible

signals

• text: A hiring team wants to verify employment or education claims before interviews.
• text: An airline is launching a status match and lacks an API for competitor loyalty records.
• text: An eligibility team reports coverage gaps in databases or document checks.

stack

• zkTLS
• API

pricing

motion

channels

• Developer documentation
• LinkedIn
• Founder-led sales
• Content marketing

confidence

Founders

• name: Madhavan Malolan
  title: Founder
  role: Founder
  bio: I primarily lead product, engineering and research. At Reclaim, we developed ground breaking technology in AI and Cryptography to slash verification costs. We've built a global, instantaneous and compliant verification system with no human in the loop, and thus costs less than a dollar per verification. We primarily apply this technology to verify education, employment, financial background and shopping history of users. Large enterprises with billions of dollars of revenues use Reclaim in
• name: Sriharsha Karamchati
  title: Founder
  role: Founder
  bio: Co-founder, Reclaim Protocol. Working on zkTLS, verifiable AI sessions and agent auth. Currently building Popcorn: browsers inside TEEs, with human handoffs where they matter.