Recurrency GTM brain

category

market profile

• text: Wholesale distributors often rely on legacy ERP systems while confronting stockouts, overstock, pricing mistakes and lost orders.
• text: Recurrency layers sales and purchasing workflows over existing ERP data instead of requiring an immediate migration.
• text: The market includes wholesale distributors across HVAC, industrial, electrical and maintenance supply categories.

personas

• title: Distribution owner or president
  pains:

  • Legacy ERP investments have not prevented margin leakage or missed orders
  • Management lacks a timely view of sales and inventory performance
• title: Purchasing or inventory manager
  pains:

  • Stockouts and overstock tie up working capital and damage fill rates
  • Building replenishment orders from fragmented forecasts is manual
• title: Sales leader or branch manager
  pains:

  • Representatives miss customer retention and expansion opportunities
  • Slow ERP screens make it harder to quote, serve customers and place orders
• title: IT or ERP director
  pains:

  • Existing ERP software is difficult to modernize
  • A full platform migration could disrupt critical distribution workflows

icp

• text: Small and midsize wholesale distributors using established ERP systems to manage sales, purchasing and inventory.
• text: Industrial, electrical, HVAC and MRO supply distributors with recurring customer orders and substantial SKU inventories.
• text: Distribution businesses that want improved front-office and inventory workflows without replatforming the ERP.

message pillars

• text: Give distributors a faster interface for sales and service.
• text: Improve replenishment with forecasting and streamlined purchasing.
• text: Gain accessible real-time visibility into ERP data.
• text: Modernize workflows without migrating the existing ERP.

objections

• objection: We cannot risk replacing our ERP.
  response: Review the existing ERP integration and implementation scope, then verify with the technical team before committing.
• objection: Our buyers know inventory better than an algorithm.
  response: Pilot forecast and purchasing recommendations on a representative product group and measure fill rate, stockouts and inventory turnover.
• objection: Sales staff will not adopt another tool.
  response: Demonstrate order entry and relevant retention recommendations within the existing workflow and compare time spent on common tasks.

competitors

• name: SAP
  why: Incumbent ERP provider serving distributors and identified in coverage of Recurrency.
• name: RELEX Solutions
  why: Competes in demand forecasting and inventory planning for distribution.
• name: Pricing HUB
  why: Pricing optimization vendor identified as a Recurrency competitor.

keywords

• distribution ERP automation
• wholesale distributor demand forecasting
• distributor inventory optimization
• ERP sales recommendations
• wholesale dynamic pricing software
• distribution purchasing automation
• ERP reporting distributors

voice

• Direct and distributor-specific
• Operational and outcome focused
• Founder-led

signals

• text: A distributor complains about stockouts, excess inventory or slow replenishment in a legacy ERP.
• text: A sales leader is expanding branches or seeking to recover dormant customer orders and improve order value.
• text: An ERP team wants modern sales and reporting capabilities but has ruled out a full replacement.

stack

• ERP integrations
• Epicor Prophet 21
• SAP

pricing

motion

channels

• SEO
• industry associations
• partnerships

confidence

Founders

• name: Sam Oshay
  title: Founder
  role: Founder
  bio: I'm building Recurrency!