RescueTime GTM brain

RescueTime helps professionals and teams automatically track digital activity, protect focus, and record project time.

category

Automatic time tracking and focus software

market profile

  • text: Knowledge workers struggle to see where fragmented digital workdays go and to defend focused work.
  • text: Freelancers and client-service teams also need project-level records for billing and planning.

personas

  • title: Freelancer or consultant
    pains:
    • Reconstructing billable hours from memory
    • Losing concentration to websites and chat
  • title: Agency or team operations manager
    pains:
    • Incomplete project timesheets
    • Limited visibility into workloads and client profitability
  • title: Individual knowledge worker
    pains:
    • Unclear time spent on distracting apps
    • Difficulty protecting uninterrupted work

icp

  • text: Freelancers and solo professionals billing by client or project.
  • text: Teams doing computer-based project work that need shared projects and per-user reporting.

message pillars

  • text: Reveal and change how the workday is spent.
  • text: Protect attention with distraction blocking.
  • text: Capture billable work without manual timers.

objections

  • objection: Activity tracking feels invasive.
    response: Review privacy controls and visibility settings with the team before deployment.
  • objection: My team will forget to start timers.
    response: Automatic activity tracking and suggested entries reduce dependence on manual timers; test accuracy on real work.

competitors

  • name: Timely
    why: Automatic project time capture.
  • name: Memtime
    why: Automatic time tracking for professionals.
  • name: DeskTime
    why: Time tracking and productivity monitoring.
  • name: TimeCamp
    why: Time tracking and timesheets.

keywords

  • automatic time tracking
  • focus time tracker
  • website distraction blocker
  • freelancer timesheets
  • team productivity tracking
  • billable hours tracker

voice

  • Encouraging
  • Practical
  • Productivity focused

signals

  • text: A services team is replacing spreadsheets for billable time and client reporting.
  • text: An individual or team is actively trying to reduce digital distractions.

stack

  • Gmail
  • Outlook
  • Asana
  • Slack
  • GitHub

pricing

model: seat
starting price: Solo Focus $7/month billed annually ($84/year); team starts $10/user/month annually

motion

hybrid

channels

  • SEO
  • blog
  • self-serve trials
  • team demos

confidence

high

Founders

  • name: Brian Fioca
    title: Founder
    role: Founder
    bio: I've been a product engineer for over 20 years, working across all platforms: web, mobile, and desktop; and across many languages, including: Java, PHP, Ruby, C++, Swift, Javascript, and more. I've worked with more than 10 startups and founded 5, including RescueTime, which went through Y Combinator in 2008. I also helped start Madrona Venture Labs, the incubation arm of investment firm Madrona Venture Group.

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