Resin Technologies GTM brain
Resin sells a browser-based AI-assisted electronics design workspace to engineers designing printed circuit boards.
category
AI PCB design softwaremarket profile
- text: PCB development spans part research, schematic capture, routing and manufacturing handoff, with many manual steps.
- text: Engineers need designs they can inspect and edit, especially when AI generates board artifacts.
personas
- title: Electronics design engineerpains:
- Reading datasheets and building missing symbols and footprints slows schematic work.
- Manual wiring and rating errors can surface late in layout.
- title: PCB layout engineerpains:
- Routing boards against design rules is time consuming.
- Generated routes still need inspection and manual edits before manufacturing.
- title: Hardware engineering leadpains:
- Design revisions and manufacturing handoffs are fragmented.
- Part obsolescence and unavailable components can delay a build.
icp
- text: Hardware product teams that routinely design and revise PCBs, including small teams seeking faster prototypes.
- text: Engineering organizations with existing KiCad or Altium projects that want to evaluate AI-assisted design without abandoning editable files.
message pillars
- text: Move from requirements to schematic, layout and manufacturing in one browser workspace.
- text: Generate symbols and footprints from datasheets and select real purchasable parts.
- text: Keep control: inspect, edit or undo AI changes and check designs with ERC and DRC.
- text: Import and export editable KiCad and Altium projects to reduce lock-in.
objections
- objection: Can I trust AI with a board headed to fabrication?response: Review and edit ordinary design changes, check cited datasheets, and run ERC and DRC; the autorouter is beta.
- objection: Will we be locked into another design tool?response: Resin says it imports and exports editable KiCad and Altium projects and manufacturing files.
- objection: Can we evaluate it before committing?response: A free plan and no-card trial are advertised; validate suitability on an existing board.
competitors
- name: Altiumwhy: Established PCB schematic and layout design alternative.
- name: KiCadwhy: PCB design alternative and a format Resin explicitly supports.
- name: Quilterwhy: AI-powered PCB design software competes for layout automation.
- name: Diodewhy: AI circuit board design alternative.
keywords
- AI PCB design
- PCB autorouter
- AI schematic generator
- PCB design software
- datasheet footprint generator
- KiCad alternative
- electronics design automation
voice
- Practical and engineer-oriented
- Specific about control and editable outputs
- Confident but explicit about beta features
signals
- text: Hiring PCB or electronics engineers to accelerate new board development is a plausible trigger.
- text: A team maintaining KiCad or Altium designs and struggling with library creation is a strong workflow fit.
stack
- KiCad
- Altium
- MCP
pricing
model: freemium
starting price: $0 per month
motion
product_ledchannels
- SEO
- product blog
confidence
mediumFounders
- name: Anmol Jawandhatitle: Founder/CEOrole: CEObio: Founder at Resin Technologies. Previously AI Lead, startup founding engineer. Engineering Physics @ UBC
- name: Koosha Rezaiezadehtitle: Founder/CTOrole: CTObio: Founder at Resin Technologies (YC F26). I'm 30 years old with 40 years of experience! Previously Senior Product Engineer at Intelligent Haptronic Solutions for 6 years and Senior Robotics Engineer at A&K Robotics. Earlier electronics engineer at Bosch on driver assistance systems. BSc Engineering Physics from UBC. IPHO gold medalist and a nuclear physics researcher in a past life