Response GTM brain

category

market profile

• text: Warehouse purchasing spans many vendors and everyday supplies, leaving teams to consolidate orders and spend data.
• text: Response targets 3PLs, distributors and retailers buying packaging, maintenance and office supplies.

personas

• title: Director of operations or warehouse operations manager
  pains:

  • Teams spend time ordering from multiple vendor sites.
  • Location-level purchasing lacks consistent approval and budget controls.
• title: Head of procurement or supply chain
  pains:

  • Existing supplier relationships and negotiated prices must survive a software change.
  • Fragmented SKUs and purchase orders obscure consolidation opportunities.
• title: Head of finance
  pains:

  • Off-contract purchases and incomplete spend visibility make budgets hard to enforce.
  • Finance needs audit-ready purchase data across departments.

icp

• text: US warehouse operators, third-party logistics providers, distributors and retailers with repeated indirect purchases.
• text: Organizations with multiple suppliers or facilities and decentralized purchasing; pricing supports one location through enterprise footprints.

message pillars

• text: Centralize the purchasing workflow across suppliers.
• text: Preserve existing supplier economics and logistics.
• text: Put purchasing permissions and approvals under control.

objections

• objection: We cannot disrupt vendor relationships or negotiated terms.
  response: Response says customers retain existing suppliers, pricing, shipping and billing; validate each key vendor in a pilot.
• objection: A procurement rollout will take months.
  response: The company says it can onboard in days; test a representative location and catalog before scaling.

competitors

• name: Arkestro
  why: Predictive procurement software competes for procurement improvement budgets.
• name: Spendkey
  why: Spend analytics competitor identified in Response's competitor listing.
• name: Approveit
  why: Workflow approval automation overlaps with purchasing controls.

keywords

• warehouse procurement software
• indirect spend management
• purchase order management
• multi vendor purchasing
• warehouse supplies purchasing
• procurement approval workflow

voice

• Direct and operational
• Savings-oriented
• Plainspoken and approachable

signals

• text: Adding warehouse locations or giving more departments purchasing authority increases the need for consistent approvals.
• text: Multiple vendor portals and fragmented SKU data make centralized ordering and analytics more relevant.

pricing

motion

channels

• SEO
• LinkedIn
• customer referrals

confidence

Founders

• name: Keivan Shahida
  title: Founder/CEO
  role: CEO
  bio: Keivan is CEO & Co-founder at Response. He was raised in New York and studied CS at Cornell. He loves endurance sports (marathons, murphs, etc.) and cooking in his spare time.
• name: Kais Baillargeon
  title: Founder
  role: Founder
  bio: Kais is a co-founder at Response. He was raised in London and studied OR at Cornell. Before Response, he worked in operations in the Middle East - from logistics at Aramex to industrial gases at Gulf Cryo. He loves piano, tennis, and visiting art museums in his spare time.