Resquared GTM brain

Resquared helps sales and leasing teams find and contact local businesses using business data, AI-assisted outreach and managed sending infrastructure.

category

Local business sales prospecting

market profile

  • text: Sales teams targeting brick-and-mortar businesses face coverage gaps in tools built around professional social profiles.
  • text: Resquared combines local business and contact data with outbound workflows, competing with general sales intelligence and local lead sources.

personas

  • title: Retail leasing broker
    pains:
    • Must identify independent tenants by trade area and business type
    • Manual local research and email outreach limit the number of vacancies covered
  • title: Sales leader selling services to local businesses
    pains:
    • Generic B2B databases miss local owners and small storefronts
    • Reps spend hours building lists and writing personalized messages
  • title: Marketing agency founder
    pains:
    • Needs a repeatable flow of local prospects by location and niche
    • Sending infrastructure and deliverability require ongoing management

icp

  • text: Commercial real estate, retail leasing and brokerage teams sourcing tenants across US or Canadian territories.
  • text: Agencies, suppliers, financial services and software vendors selling to local brick-and-mortar businesses.

message pillars

  • text: Find local businesses using geographic and category filters.
  • text: Combine business data, outreach and email infrastructure in one product.
  • text: Adapt outreach based on campaign learning.

objections

  • objection: Will the database cover the local businesses we actually want?
    response: Use the demo to search a specific territory and niche, then inspect contact accuracy on a representative sample.
  • objection: Will outbound hurt our domain reputation?
    response: Resquared describes managed pre-warmed domains; evaluate sending practices and results for your use case.
  • objection: What will it cost our team?
    response: Pricing is tailored to team and volume, with a sales discussion rather than a public fixed price.

competitors

  • name: Apollo.io
    why: Provides prospect data and outbound sequencing, though coverage differs for local businesses.
  • name: ZoomInfo
    why: Sales intelligence database competing for prospecting budgets.
  • name: Reonomy
    why: Commercial real estate data alternative used in tenant prospecting.

influencers

  • name: Griffin Morris
    url: https://venturebeat.com/business/exclusive-resquared-nabs-5m-to-take-on-leading-crms-with-b2b-local-sales-platform
    why: Co-founder and CEO explaining the local business sales problem.

keywords

  • local business prospecting software
  • retail tenant lead generation
  • local business email database
  • small business sales leads
  • commercial real estate tenant prospecting
  • local business outreach automation

voice

  • direct and sales-oriented
  • local business focused
  • practical and results-led

signals

  • text: A leasing team has vacant retail space and needs local tenants within a defined trade area.
  • text: A sales organization is building territory lists of restaurants, salons or independent retailers.

pricing

model: contact_sales

motion

sales_led

channels

  • SEO
  • LinkedIn
  • customer referrals
  • case studies
  • demo requests

confidence

high

Founders

  • name: Griffin Morris
    title: Founder
    role: Founder
    bio: B2B SaaS focused entrepreneur.
  • name: Tyler Carlson
    title: Founder
    role: Founder

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