Riot GTM brain

Riot sells employee security software that combines awareness training, phishing simulations and threat monitoring for company security teams.

category

Employee security posture management

market profile

  • text: Security teams need to reduce employee exposure to phishing and other social engineering attacks as threats evolve.
  • text: The market includes awareness training, phishing simulation, breach intelligence and employee reporting tools.
  • text: Buyers compare ease of deployment, training content and measurable employee security outcomes across vendors.

personas

  • title: CISO or security leader
    pains:
    • Needs visibility into human risk and proof that awareness efforts improve security posture.
    • AI-assisted phishing makes traditional periodic training less effective.
  • title: Security awareness manager
    pains:
    • Training completion and employee engagement are hard to sustain.
    • Building realistic phishing exercises and training across languages consumes time.
  • title: IT manager at a growing company
    pains:
    • Limited security staff cannot manually maintain employee directories or answer every suspicious message.
    • Must roll out employee training quickly across a changing workforce.

icp

  • text: Growing businesses and larger organizations with employees using cloud collaboration and identity tools.
  • text: Security and IT teams supporting multilingual or distributed employee populations.
  • text: Organizations using Google, Microsoft or Okta directories and seeking automated employee synchronization.

message pillars

  • text: Keep protection focused on employees and their daily workflows.
  • text: Practice recognizing phishing through simulation.
  • text: Give security teams an understandable way to prioritize and measure progress.
  • text: Reduce administration through directory synchronization.

objections

  • objection: We already have annual compliance training.
    response: Compare whether existing training also provides phishing practice, breach alerts and an ongoing employee risk view.
  • objection: Employees will ignore another security course.
    response: Pilot a small group and measure participation and phishing outcomes before broader rollout.
  • objection: Our IT team cannot administer another employee directory.
    response: Confirm the available identity integration and test automated synchronization with your environment.

competitors

  • name: KnowBe4
    why: Security awareness training and phishing simulation platform.
  • name: Proofpoint
    why: Offers security awareness training and phishing simulations.
  • name: Hoxhunt
    why: Competes in adaptive security awareness and human risk management.
  • name: SoSafe
    why: Employee security awareness and phishing simulation provider.

influencers

  • name: Benjamin Netter
    url: https://website.next.tryriot.com/blog/announcing-series-b/
    why: Founder who publishes on the company's employee security mission and funding.

keywords

  • security awareness training
  • phishing simulation software
  • employee security posture management
  • human cyber risk management
  • phishing training employees
  • security awareness training pricing
  • employee breach monitoring

voice

  • Direct and accessible
  • Security-focused without heavy jargon
  • Confident and action-oriented

signals

  • text: A growing company faces phishing attempts after a funding announcement or rapid expansion.
  • text: Security leadership is replacing annual awareness training with measurable ongoing exercises.
  • text: A team is standardizing Google, Microsoft or Okta identity and wants automated security onboarding.

stack

  • Google
  • Microsoft
  • Okta
  • Slack

pricing

model: seat
starting price: $6.89 per employee per month, paid annually for the displayed 1 to 200 employee option

motion

hybrid

channels

  • SEO
  • LinkedIn
  • customer stories
  • free signup
  • sales demos

confidence

high

Founders

  • name: Benjamin Netter
    title: Founder
    role: Founder
    bio: Highly curious coder, I've been creating products for the past 15 years. 1. At 19, I created a Facebook app that grew from 0 to 500,000 users in a week. That's how my first web server died. 2. At 20, I won Foursquare Global Hackathon, creating an automatic trip planner. 3. At 25, I co-founded October, financing European SMBs online. Now 110 employees, 5 offices, raised $60m. 4. At 30, I founded Riot, a cybersecurity training SaaS. Protecting your company by protecting your employees.

Back to YC companies