SchemeFlow GTM brain

category

market profile

• text: Planning and construction projects require multiple specialized technical assessments, consuming engineering and review time.
• text: The software addresses transportation, environmental and other technical reporting workflows across the US and UK.

personas

• title: Environmental Consulting Practice Leader
  pains:

  • Phase I ESA drafts consume billable professional time and limit project capacity.
  • Professionals need to check source evidence and retain responsibility for conclusions.
• title: Transportation Engineering Director
  pains:

  • Repeating technical report sections ties up senior engineers.
  • Project deadlines and fee pressure make report throughput a bottleneck.
• title: Engineering Firm Operations or Technology Leader
  pains:

  • Rolling out AI across teams requires setup, standards and change management.
  • Existing firm templates and Microsoft Word workflows need to be accommodated.

icp

• text: Small and midsize environmental and civil engineering consultancies producing recurring technical deliverables in the US or UK.
• text: Large engineering firms with multiple report types and organization-wide productivity or AI adoption programs.

message pillars

• text: Accelerate engineering and environmental reports.
• text: Give experienced engineers more capacity.
• text: Apply AI to an established environmental assessment workflow.

objections

• objection: AI-generated findings may be unreliable or omit local requirements.
  response: Keep qualified professionals responsible for checking drafts and test the workflow against actual regulatory checklists and prior reports.
• objection: Our reports have bespoke formatting and firm standards.
  response: Review onboarding with representative prior reports and test a real template before scaling.
• objection: Deployment could disrupt delivery teams.
  response: Pilot one frequent report type and measure drafting and review time before broader adoption.

competitors

• name: Barrow
  website: https://www.barrow.site/
  why: AI drafts Phase I environmental site assessments.
• name: FlipType
  website: https://www.fliptype.com/ai-powered-phase-reports/
  why: AI report drafting for Phase I ESAs.
• name: Quire
  why: Technical report assembly and management for environmental firms.

influencers

• name: James Griffith
  url: https://www.linkedin.com/in/griffithjames
  why: Co-founder and engineer discussing AI in engineering practice.

keywords

• AI engineering report writing
• environmental report automation
• Phase I ESA report drafting
• transport assessment software
• flood risk assessment report
• AI environmental consulting
• technical report generation

voice

• Professional and practitioner-led
• Practical
• Outcome-oriented

signals

• text: Consultancy is hiring report writers or scaling Phase I ESA or transport assessment delivery.
• text: Engineering firm is launching an AI adoption program across multiple report types.

stack

• Microsoft Word add-in

pricing

motion

channels

• LinkedIn
• customer stories
• podcast
• events
• SEO
• direct sales

confidence

Founders

• name: Andrew Browning
  title: Founder/CEO
  role: CEO
  bio: CEO & Co-Founder: Automating Government Approvals for Construction Projects || Experience: Chief of Staff, Mayor's Office in Birmingham, UK || Consultant, Boston Consulting Group || Starred First, St. John's College, University of Cambridge
• name: Jonny Browning
  title: Founder/CTO
  role: CTO
  bio: CTO & Founder @ SchemeFlow | Automating Government Approvals for Construction Projects
• name: James Griffith
  title: Founder/COO
  role: COO
  bio: COO & Co-Founder of SchemeFlow. Automating Government Approvals for Construction Projects. Ex-Arup Engineer, licensed in California, UK & Europe. University of Cambridge Engineering - First Class.