Selfin GTM brain

category

market profile

• text: Selfin describes structuring corporate hedges as block trades with institutional market makers on regulated prediction markets.
• text: Institutional brokerage is emerging: Cantor Fitzgerald announced institutional event-contract trading with Susquehanna liquidity in August 2026.

personas

• title: CFO or corporate treasurer
  pains:

  • An event such as a strike or relegation can create a material earnings shock.
  • Conventional insurance or futures may not match the exposure.
• title: Institutional trading desk or market maker
  pains:

  • Sourcing institutional event-risk flow requires relationships with exposed businesses.
  • Block trades require an agreed event definition and sufficient counterparty demand.

icp

• text: Sports clubs with material revenue exposure to relegation or other defined outcomes.
• text: Airlines and GPU infrastructure businesses with concentrated event-driven revenue risks.
• text: Institutional market makers and trading firms looking for originated event-contract flow.

message pillars

• text: Start with hard-to-cover event risk.
• text: Connect institutional risk holders with the desks that price events.
• text: Offer market makers originated flow alongside hedging for sports clubs.

objections

• objection: Can you find liquidity for our specific event?
  response: Discuss event definition, desired size and indicative terms; execution depends on market-maker appetite.
• objection: Will the contract actually offset our loss?
  response: Compare payout triggers, timing, basis risk and legal eligibility with the company's risk and legal teams.

competitors

• name: Cantor Fitzgerald
  why: Offers institutional event-contract brokerage and block trade negotiation on Kalshi.
• name: Synpath
  website: https://www.synpath.dev/
  why: Offers institutional execution and cross-venue prediction-market trading infrastructure, an overlapping access option.

influencers

• name: Paula Gutierrez Cascales
  url: https://www.linkedin.com/in/paula-gutierrez-/es
  why: Selfin co-founder discusses institutional participation in prediction markets.

keywords

• event risk hedging
• prediction market institutional liquidity
• corporate event contracts
• sports relegation hedge
• prediction market block trades
• earnings event risk

voice

• Direct and conversational
• Institutional and risk-focused
• Outcome-oriented

signals

• text: A club, airline or infrastructure provider identifies a discrete event with material earnings impact.
• text: A trading firm is building institutional prediction-market execution or liquidity capabilities.

stack

• Google Analytics

hiring

• Off-Cycle Intern: Sales & Risk

pricing

motion

channels

• LinkedIn
• Founder networking
• YC launch

confidence

Founders

• name: Paula Gutierrez
  title: Founder/CEO
  role: CEO
  bio: -Aerospace @Imperial, MIT, UC Berkeley -Quant @Bank of America, NASA, Rolls Royce, Software engineer startups