SellRaze GTM brain

category

market profile

• text: Sellers spend time researching prices, creating listings and coordinating shipping across fragmented marketplaces.
• text: The product combines mobile listing, inventory management, crosslisting and shipping workflows.

personas

• title: Casual secondhand seller
  pains:

  • Does not know the value of items or how to describe them
  • Listing and shipping individual items takes too long
• title: Professional reseller
  pains:

  • Repeatedly creating listings across marketplaces limits inventory throughput
  • Needs to track listings and delist sold items across channels
• title: Resale team owner
  pains:

  • Larger inventory requires bulk workflows and visibility across staff
  • Marketplace integrations and support become more important at scale

icp

• text: Individuals selling used goods from a phone, including occasional sellers needing 25 or fewer new listings per month.
• text: High-volume resellers and resale teams crosslisting on eBay, Depop, Mercari and other marketplaces.

message pillars

• text: Turn an image, text or barcode into a listing quickly.
• text: Unify listing management across marketplaces.
• text: Remove friction from pricing and crosslisting.

objections

• objection: Will the tool save enough time to justify a subscription?
  response: Use the free trial on a representative batch and compare time per listing before upgrading.
• objection: I already sell on several marketplaces and worry about duplicate work.
  response: Test the marketplace connections and auto delisting workflow on the channels you actually use.

competitors

• name: Vendoo
  website: https://www.vendoo.co
  why: Crosslisting, inventory management and automatic delisting for resellers.
• name: List Perfectly
  website: https://www.listperfectly.com
  why: AI listing creation and crosslisting for resale businesses.

influencers

• name: Jeff Mao
  url: https://sellraze.com/about
  why: CEO and cofounder voice on the problem of slow online listing.
• name: Tyler Ma
  url: https://sellraze.com/about
  why: CTO named on the company about page.

keywords

• crosslist items marketplaces
• AI resale listing generator
• eBay listing app
• reseller inventory management
• sell used items app
• automatic delist resale

voice

• friendly
• speed focused
• practical

signals

• text: A seller is listing the same items manually on several marketplaces.
• text: A growing resale operation needs bulk listing or automated delisting.

stack

• eBay
• Depop
• Mercari
• Facebook Marketplace
• USPS

pricing

motion

channels

• App Store
• SEO
• referrals
• community

confidence

Founders

• name: Jeff Mao
  title: Founder/CEO
  role: CEO
  bio: I'm Jeff, co-founder and CEO of SellRaze. In high school I was a sneaker reseller. Instead of paying attention in math class, I was building custom software to snag Jordan releases. During COVID, I reverse engineered Amazon's anti-bot system and sold it to scalpers... which crashed the supply chain for 30 series graphics cards, PS5s, and Xbox X's. Now I help people buy and sell online :)
• name: Tyler Ma
  title: Founder/CTO
  role: CTO
  bio: Cofounder/CTO of SellRaze. I went to Georgia Tech for a year and dropped out to work on SellRaze. I love cars and motorsports, and outdoorsy stuff.