Semble GTM brain

Semble sells AI-assisted plan takeoff, building-system design and field coordination software to construction and systems integration teams.

category

AI construction design and takeoff

market profile

  • text: Building-system integrators still manage design with spreadsheets and manual plan markups while local codes change.
  • text: AI takeoff tools compete alongside established PDF markup tools; trade-specific workflow fit matters for low-voltage integrators.

personas

  • title: Preconstruction or estimating manager
    pains:
    • Manual plan counts and takeoffs slow bids
    • Plan revisions require repeated measurements and checks
  • title: Fire and low-voltage systems design lead
    pains:
    • Local code requirements complicate device layouts
    • Hand-drafted layouts and bills of materials consume skilled design time
  • title: Field operations manager
    pains:
    • Keeping crews aligned with current drawings and task information
    • Handoffs between office and field can lose context

icp

  • text: Commercial building-system contractors and integrators designing fire, security, HVAC or plumbing systems; validate priority trades during discovery.
  • text: Teams with recurring plan sets, estimators and field crews that can compare a sample project with existing manual workflows.

message pillars

  • text: Accelerate plan measurement and estimating with AI-assisted takeoffs.
  • text: Bring building-system design into the same workflow.
  • text: Connect office work with execution in the field.

objections

  • objection: Can AI be trusted on code-sensitive designs?
    response: Propose a side-by-side review of a real drawing and require qualified staff to check the output and local code requirements.
  • objection: We already use PDF markup software.
    response: Compare a representative takeoff and office-to-field handoff, including change management and any missing integrations.

competitors

  • name: Bluebeam Revu
    why: Established construction drawing markup and takeoff alternative.
  • name: System Surveyor
    why: Security integrator system design and device survey alternative.
  • name: Togal.AI
    why: AI-assisted construction takeoff alternative.

influencers

  • name: Ethan Boyers
    url: https://www.linkedin.com/in/ethan-boyers
    why: Semble co-founder and CTO.

keywords

  • fire alarm design software
  • security integrator takeoff software
  • AI construction takeoff
  • low voltage estimating software
  • building system layout software
  • construction PDF markup

voice

  • Practical and workflow focused
  • Direct about AI-enabled field and design work

signals

  • text: Integrator is replacing Bluebeam Revu 20 before its stated end of life.
  • text: A contractor is adding design capacity or facing a rising volume of plan-based bids.

hiring

  • Founding AI Engineer, San Francisco

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • YC directory

confidence

medium

Founders

  • name: Jonathan Tyshler
    title: Founder/CEO
    role: CEO
    bio: Co-founder and CEO of Semble AI; previously economics and computer science at Stanford.
  • name: Ethan Boyers
    title: Founder/CTO
    role: CTO
    bio: Co-founder and CTO at Semble AI; previously, math and computer science at Stanford.

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