Shape (ShapeScale) GTM brain

category

market profile

• text: Body weight alone can obscure changes in shape during a fitness or weight-management program.
• text: The business offer targets health clubs, med spas, personal trainers and weight-management providers with hardware and cloud services.

personas

• title: Med spa or weight-management clinic owner
  pains:

  • Clients need an understandable record of body changes between visits.
  • Must justify equipment spend and train staff on a consistent assessment workflow.
• title: Gym owner or personal trainer
  pains:

  • A client's scale weight may hide progress and reduce motivation.
  • Needs visual comparisons to make training results tangible across sessions.
• title: Fitness consumer
  pains:

  • Gradual changes are difficult to see in the mirror.
  • Wants to compare body shape over time instead of relying only on weight.

icp

• text: Fitness studios, health clubs, med spas and weight-management practices with recurring client visits and space for a scanner.
• text: Operators able to lease or purchase dedicated hardware and use the iOS-based training and app workflow.

message pillars

• text: Show body changes visually, not just through weight.
• text: Compare progress across dates with localized visualizations.
• text: Use a photorealistic 3D view to understand progress.

objections

• objection: The equipment is a significant investment.
  response: Compare the annual lease and purchase options against realistic scan volume and client retention assumptions.
• objection: Staff may struggle to implement a new workflow.
  response: The business offer includes an in-app training program; assess setup and consultation time before buying.
• objection: Will it show more than a regular scale?
  response: The device emphasizes 3D before-and-after views and localized heatmaps; evaluate results with a demonstration.

competitors

• name: Fit3D
  why: Commercial 3D body scanner used for fitness and body assessment.
• name: Styku
  why: Commercial 3D body scanning for wellness and body contouring.
• name: InBody
  why: Body composition analysis alternative using bioelectrical impedance rather than 3D imaging.

influencers

• name: Alexandre Wayenberg
  url: https://shapescale.com/about
  why: Founder and CEO whose own experience motivated the product.

keywords

• 3D body scanner for gym
• med spa body scanner
• body composition visual tracker
• weight loss progress scanner
• 3D body measurement device
• fitness before and after scan

voice

• Visual and motivational
• Consumer-friendly and aspirational
• Technology-forward

signals

• text: A med spa or clinic is adding weight-management or body-contouring programs and needs progress visualization.
• text: A fitness business is looking to distinguish its assessments and demonstrate results to recurring clients.

stack

• iOS app
• 3D optical scanning
• cloud storage

pricing

motion

channels

• SEO
• press
• demo requests
• fitness and wellness partnerships

confidence

Founders

• name: Alexandre Wayenberg
  title: Founder/CEO
  role: CEO
• name: Martin Kessler
  title: Founder/COO
  role: COO
  bio: I'm into D2C, growth marketing, recruiting, hardware, and fitness.