Shred Video GTM brain

Shred Video sells automated capture, editing and delivery systems that help adventure tour operators sell guest photos and videos.

category

Adventure tourism media automation

market profile

  • text: Shred moved from action-sports editing toward production and delivery systems for commercial adventure operators.
  • text: Adventure operators can use automated videos as a guest upsell and a source of shareable exposure.

personas

  • title: Skydiving drop zone owner
    pains:
    • Video editing and delivery take staff time between jumps
    • Guest media must arrive quickly enough to support sales and sharing
    • A new system needs to work with existing camera workflows
  • title: Adventure attraction general manager
    pains:
    • Needs ancillary revenue per guest without adding dedicated media staff
    • Has to adapt capture to a particular activity and site
  • title: Tour operations and media manager
    pains:
    • Moving files and delivering footage distracts from guest service
    • Guests expect immediate viewing and easy mobile sharing

icp

  • text: Commercial adventure operators with repeated guest activity, including skydiving, rafting, bungy and paragliding sites.
  • text: Sites already selling guest media or introducing a video and photo upsell; operator size and geography are unspecified.

message pillars

  • text: Turn guest experiences into incremental media sales.
  • text: Let guests view their content immediately.
  • text: Adapt the workflow to each operation.
  • text: Share branded media on social platforms.

objections

  • objection: Will it fit our unusual activity?
    response: Shred describes a discovery call and customized solution with a live demo before payment; validate the actual capture plan.
  • objection: What does it cost?
    response: The FAQ describes revenue sharing for new media operations and custom pricing for existing ones; obtain a current quote.
  • objection: Can we keep our existing cameras?
    response: A 2020 founder interview said most cameras worked for its skydiving setup; check compatibility for the current deployment.

competitors

  • name: Revl
    website: https://revl.com/skydive
    why: Automated editing and delivery for skydiving and other adventure experiences.
  • name: Swoopware
    website: https://swoopware.com/
    why: Offers automated adventure video production to activity operators.
  • name: CapChur
    website: https://www.capchur.co.nz/photo-video-delivery-software
    why: Combines capture, automatic editing and delivery for tourism operators.

influencers

  • name: Mike Allen
    url: https://dropzone.marketing/blog/2020/08/04/everything-you-wanted-to-know-about-shred/
    why: Founder interviewed about the skydiving workflow and early pricing.

keywords

  • automated skydiving video
  • adventure tour video system
  • tandem skydive video editing
  • tourist photo video upsell
  • instant adventure video delivery
  • zipline video automation

voice

  • energetic and playful
  • practical about operator revenue
  • adventure oriented

signals

  • text: A drop zone is scaling jump volume and adding staff to edit or distribute guest video.
  • text: A tour operator is launching a guest media upsell or trying to accelerate delivery after an activity.

stack

  • LiDar
  • GPS
  • smart cameras
  • Burble integration (reported in 2020)

pricing

model: usage

motion

sales_led

channels

  • demo requests
  • industry media
  • SEO

confidence

medium

Founders

  • name: Mike Allen
    title: Founder/CEO
    role: CEO
  • name: Mark Godfrey
    title: Founder/CTO
    role: CTO

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