Sift GTM brain

category

market profile

• text: Digital businesses must limit payment fraud and account abuse without rejecting good customers or adding excessive friction.
• text: Fraud operations teams balance changing attack patterns, manual reviews, payment acceptance and customer trust.

personas

• title: Head of fraud and trust operations
  pains:

  • Fraud rings change tactics faster than static rules can be maintained.
  • Manual investigations consume analyst capacity and slow response.
• title: Payments or ecommerce risk leader
  pains:

  • Chargebacks and fraudulent orders erode margin.
  • Overly aggressive declines lose legitimate revenue.
• title: Account security product leader
  pains:

  • Account takeover and fake signups undermine user trust.
  • Authentication challenges create friction for legitimate users.

icp

• text: Digital businesses in ecommerce, fintech, SaaS, travel, food delivery and other transaction-heavy sectors.
• text: Organizations with meaningful online transaction or account activity and dedicated fraud, risk or payments teams.

message pillars

• text: Stop fraud across customer activity with a unified platform.
• text: Protect revenue by approving legitimate transactions.
• text: Protect accounts before takeover becomes a financial loss.

objections

• objection: Fraud tools can block legitimate buyers and damage conversion.
  response: Evaluate false declines and approval rates alongside fraud losses in a representative pilot.
• objection: We already have fraud rules and authentication.
  response: Assess whether cross-journey signals and analyst workflows fill gaps in existing controls.

competitors

• name: Forter
  why: Competes in fraud decisioning and transaction protection.
• name: Riskified
  why: Offers ecommerce fraud prevention and chargeback protection.
• name: Signifyd
  why: Competes for ecommerce fraud prevention budgets.
• name: SEON
  why: Provides fraud risk scoring and decisioning.

influencers

• name: Jason Tan
  url: https://sift.com/blog/sift-science-raises-30m-new-funding/
  why: Cofounder and former CEO associated with Sift's fraud prevention approach.

keywords

• payment fraud prevention
• account takeover prevention
• fraud detection software
• reduce false declines
• ecommerce chargeback prevention
• fraud risk scoring API

voice

• Confident
• Risk and revenue focused
• Operational

signals

• text: A digital merchant reports rising chargebacks or false declines while expanding payment volume.
• text: A marketplace or fintech is building a fraud operations team after account takeover or fake signup growth.

pricing

motion

channels

• SEO
• fraud research reports
• events
• customer stories
• community

confidence

Founders

• name: Jason Tan
  title: Founder/CEO
  role: CEO
  bio: I'm an engineer/entrepreneur with a passion for great products and amazing people. I love to learn, whether it be from books or people, and constantly challenge myself and others to be better. I thrive off positive energy and feed it right back. I believe there's opportunity everywhere you look -- the world is only as small as you make it.