Siglo GTM brain

category

market profile

• text: Mexican households can choose among prepaid and no-contract fixed wireless services with differing equipment and data allowances.
• text: Siglo's network targets urban communities with home broadband that can be paid for by the week.

personas

• title: Household bill payer
  pains:

  • Needs internet payments to fit weekly or fortnightly cash flow
  • Wants to avoid a long compulsory contract and pay by cash if needed
• title: Remote worker or student in a shared home
  pains:

  • Needs dependable connectivity for work, study and entertainment
  • Worries that a small data allowance will run out before the recharge period ends

icp

• text: Consumer households in covered Mexican neighborhoods where technicians can access the roof to install an antenna.
• text: Price-sensitive households that prefer flexible prepaid recharges via local stores, bank transfer or card; a person over 18 must be present for installation.

message pillars

• text: Avoid a mandatory term and cancel when needed.
• text: Support everyday work, school and entertainment without a stated gigabyte cap.
• text: Recharge using familiar payment methods.
• text: Reward neighbors for introducing new customers.

objections

• objection: Can you install it at my address?
  response: Confirm neighborhood coverage and rooftop access before booking installation.
• objection: Will I be locked into a contract?
  response: Siglo describes the service as prepaid with no mandatory term; confirm conditions for the household.
• objection: What do I pay on installation day?
  response: Ask for the complete equipment, installation and first recharge cost; the site says they must be paid when the service is installed.

competitors

• name: Telcel
  why: Internet en tu Casa Amigo competes as prepaid fixed wireless for Mexican households.
• name: Blue Telecomm
  why: Offers Mexican households wireless home internet without mandatory permanence.
• name: Netwey
  why: Offers prepaid wireless home connectivity in Mexican markets.

influencers

• name: Joel Phillips
  url: https://semillavc.podbean.com/e/joel-phillips-siglo-internet-yc-s21-founder-semillavc-interview/
  why: Siglo founder interviewed about the company and his regional telecom and payments experience.

keywords

• internet prepago para casa
• internet inalámbrico sin contrato México
• internet para casa por semana
• internet sin límite de gigas
• internet prepago CDMX
• recarga internet en efectivo

voice

• friendly and neighborhood-oriented
• simple Spanish
• practical about payments

signals

• text: A household in an eligible neighborhood is moving or looking for no-contract broadband.
• text: A current customer refers a nearby household that can accommodate a rooftop antenna.

pricing

motion

channels

• referrals
• Facebook
• Instagram
• website callbacks
• WhatsApp

confidence

Founders

• name: Joel Phillips
  title: Founder
  role: Founder
  bio: Founder Siglo (S21), Originally from Colorado but 10 years in Latam, Columbia University Economics, previously Pig.gi. Passion for solving problems with technology. Interested in AI, fintech, decentralized models, blockchain, connectivity, and emerging market economics.
• name: Isaac Phillips
  title: Founder
  role: Founder
  bio: From Colorado living in Mexico City. Interested in wireless, digital inclusion, blockchain, financial inclusion, and ed-tech. I love mountains, history, dogs, remote villages, and megacities. Founder of Siglo, previously at Pig.gi, Dish Mexico, & Echostar.