SigNoz GTM brain

SigNoz sells engineering teams an OpenTelemetry-native observability platform for traces, logs and metrics, available managed or self-hosted.

category

Open source observability

market profile

  • text: Distributed application teams need correlated logs, traces and metrics to diagnose incidents across services.
  • text: Managed cloud reduces operational work for teams that do not want to operate the open-source stack themselves.

personas

  • title: SRE or platform engineer
    pains:
    • Investigations cross disconnected logs, metrics and traces
    • Autoscaling creates unpredictable host-based monitoring charges
  • title: VP Engineering or infrastructure lead
    pains:
    • Multiple observability vendors make ownership and budgets harder
    • The team must choose between operating its own stack and managed services
  • title: AI application engineer
    pains:
    • Agent workflows and backing services need production telemetry
    • Troubleshooting requires context outside the coding environment

icp

  • text: Cloud-native product companies operating microservices or Kubernetes, from startups through larger engineering organizations.
  • text: Organizations adopting OpenTelemetry or evaluating migration from separate monitoring tools, with a desire for hosted or self-managed deployment.

message pillars

  • text: Unify telemetry in an open standards-based platform.
  • text: Follow related signals to investigate incidents.
  • text: Keep instrumentation portable.
  • text: Scale infrastructure without a per-host bill.

objections

  • objection: How hard is moving from Datadog?
    response: Pilot the advertised dashboard migration and validate instrumentation and alerts on representative services.
  • objection: Can ingestion costs grow unexpectedly?
    response: Estimate data volumes and retention with the pricing calculator, then compare with actual pilot traffic.
  • objection: Who maintains self-hosted infrastructure?
    response: The customer's team operates storage, upgrades, scaling and backups; managed cloud is another option.

competitors

  • name: Datadog
    why: Commercial application and infrastructure observability suite.
  • name: Grafana Labs
    why: Open observability dashboards and related telemetry stack.
  • name: New Relic
    why: Full-stack observability for engineering teams.
  • name: Dynatrace
    why: Enterprise observability and monitoring platform.

influencers

  • name: Pranay Prateek
    url: https://www.reddit.com/r/devops/comments/1l8jrc2
    why: SigNoz co-founder who discusses the platform with the DevOps community.

keywords

  • Datadog alternative
  • OpenTelemetry observability
  • open source APM
  • distributed tracing
  • logs metrics traces
  • Kubernetes monitoring
  • AI agent observability

voice

  • Technical and practical
  • Open standards focused
  • Cost conscious

signals

  • text: A team is migrating away from Datadog or consolidating a fragmented monitoring stack.
  • text: An organization is instrumenting services or AI agents with OpenTelemetry.
  • text: Autoscaling or rising telemetry spend has triggered an observability pricing review.

stack

  • OpenTelemetry
  • ClickHouse
  • PromQL
  • Kubernetes

pricing

model: usage
starting price: $49/month including $49 of usage

motion

hybrid

channels

  • SEO
  • documentation
  • GitHub
  • Slack
  • events

confidence

high

Founders

  • name: Pranay Prateek
    title: Founder
    role: Founder
    bio: Co-founder at SigNoz, Open source DataDog. ex-Microsoft. IIT Madras alum
  • name: Ankit Nayan
    title: Founder
    role: Founder
    bio: A tech enthusiast, always eager to learn how technology can create big businesses. Currently co-founding SigNoz with a mission to give the best application performance tool to developers. Ex Citi, IIT Delhi alum.

Back to YC companies