Sitenna GTM brain

Sitenna sells site acquisition, deployment and asset management software to operators of distributed infrastructure networks.

category

Infrastructure site and asset management

market profile

  • text: Infrastructure owners coordinate location selection, delivery, leasing and asset maintenance across many stakeholders and fragmented records.
  • text: The platform serves telecom, tower, fiber, energy and utility portfolios; its partnership with West Monroe targets US utility deployments.

personas

  • title: Head of site acquisition
    pains:
    • Geospatial feasibility, ownership information and prior assessments are scattered across maps, spreadsheets and email.
    • Property, engineering and legal teams repeat work when candidate site records are disconnected.
  • title: Infrastructure rollout program manager
    pains:
    • Field teams and central managers cannot easily track milestones across hundreds of sites.
    • Handoffs, missing approvals and outdated site records delay delivery.
  • title: Asset and leasing operations director
    pains:
    • Lease obligations, renewals and financial performance are held in separate documents.
    • Commercial teams lack a shared deal pipeline and approval status.

icp

  • text: Telecom operators, tower companies, fiber networks and utilities managing distributed infrastructure portfolios are core targets.
  • text: Energy developers and EV charging networks with multi-site rollouts are adjacent targets; Sitenna describes portfolios from 10 sites to thousands.

message pillars

  • text: Coordinate the full infrastructure lifecycle.
  • text: Unify the documents and decisions that govern sites.
  • text: Keep delivery teams aligned on field progress.
  • text: Replace fragmented asset data with a shared record.

objections

  • objection: We already have GIS and project management systems.
    response: Map how Sitenna connects site records and workflows to existing GIS and work management systems, then test a bounded rollout.
  • objection: Will it scale securely across our portfolio?
    response: The site describes portfolios up to thousands of sites and claims SOC II compliance; request current audit evidence and references.

competitors

  • name: Sitetracker
    why: Telecom project software spanning site acquisition and construction delivery.
  • name: OneVizion
    why: Connectivity infrastructure project and asset management software listed in the same market landscape.
  • name: Procore
    why: Broader construction project management alternative for deployment workflows.

influencers

  • name: Daniel Campion
    url: https://www.linkedin.com/posts/danielcampion_the-stop-start-nature-of-our-announcements-activity-7500529357527031808-0WGe
    why: CEO and co-founder discussing the company's infrastructure strategy and growth.

keywords

  • telecom site acquisition software
  • infrastructure asset management platform
  • tower lease management software
  • fiber rollout project management
  • EV charging site acquisition
  • utility infrastructure portfolio software

voice

  • Infrastructure-specific
  • Operational and outcome-focused
  • Confident

signals

  • text: An operator announces a multi-site wireless, fiber or utility rollout and needs candidate site evaluations.
  • text: A network owner consolidates lease renewals and asset records across a growing portfolio.

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • SEO
  • implementation partners
  • website demo requests

confidence

medium

Founders

  • name: Daniel Campion
    title: Founder
    role: Founder
    bio: I’ve spent 15+ years in telecoms and infrastructure, working across strategy, M&A, and capital projects. At Orange, Aetha Consulting, and KPMG, I helped drive $100B+ in deals across 30+ countries. I’ve also founded businesses in consulting and esports, and was a board member of an enterprise software firm in Oil & Gas, acquired in 2021. Seeing how fragmented data holds back infrastructure, I founded Sitenna to fix it - building the platform I wish every project had.
  • name: Brian Sexton
    title: Founder
    role: Founder
    bio: I have over 25 years of experience as a technical leader, working with organizations including BAE Systems, Ericsson, and Norkom. I specialize in building secure, AI-driven platforms and leading multi-disciplinary engineering teams to deliver complex systems for private and public sector clients around the world.Throughout my career I have operated in compliance-driven environments, with hands-on experience maintaining SOC 2 Type II and ISO 27001 certs and dealing with NERC compliance.

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