Sixtyfour GTM brain

category

market profile

• text: Investigators must resolve identities and connect evidence across public records, web pages, archives and other sources.
• text: Sixtyfour offers a self-serve research API alongside investigation tools and beta relationship analysis.

personas

• title: Financial crime and enhanced due diligence lead
  pains:

  • Adverse media and beneficial ownership evidence must be gathered across fragmented sources.
  • Investigations need traceable citations that withstand examination.
• title: Trust and safety or fraud operations manager
  pains:

  • Linked fraudulent accounts can hide behind separate identities.
  • Manual seller or contractor onboarding research struggles to keep up with volume.
• title: Workforce security investigator
  pains:

  • Applicants may pass routine checks while misrepresenting their identity or history.
  • Investigators need to assess cross-platform links and supporting evidence quickly.
• title: Data product engineering lead
  pains:

  • Building an in-house people and company research system is complex.
  • Applications need structured results with evidence through an API.

icp

• text: Financial institutions and regulated firms conducting enhanced due diligence or adverse media investigations are a target segment.
• text: Marketplaces and platforms vetting sellers, hosts, merchants or contractors at scale are a fit.
• text: Data product companies embedding people and company research into applications through an API or MCP integration are another fit; account size is not specified.

message pillars

• text: Support consequential decisions with dedicated research infrastructure.
• text: Start an investigation with an available identifier.
• text: Let investigators review evidence and relationships.
• text: Connect prior research to expose patterns.

objections

• objection: Can investigators audit AI-generated findings?
  response: Review citations, identity matches and source evidence against a representative set of known cases before adoption.
• objection: Will it outperform existing research and search tools?
  response: Run a blinded comparison on relevant cases, including false links and missed facts; the RECON benchmark is vendor-produced.
• objection: What will API use cost as volume grows?
  response: The API charges credits by operation and tier; model expected job mix and test consumption before scaling.

competitors

• name: Exa
  why: Offers people search and is named in Sixtyfour's own research benchmark.
• name: Parallel
  why: Offers research APIs and appears in Sixtyfour's benchmark comparison.
• name: Xapien
  why: AI research platform for due diligence and background checks.

influencers

• name: Saarth Shah
  url: https://www.saarthshah.com/
  why: Co-founder and CEO who writes about research agents and evidence-backed intelligence.

keywords

• people intelligence API
• enhanced due diligence research
• adverse media screening
• fraud ring detection
• entity relationship investigation
• workforce identity fraud
• OSINT investigation

voice

• Evidence-led
• Risk-conscious
• Technical and investigative

signals

• text: A marketplace is expanding seller onboarding or investigating linked fraudulent accounts.
• text: A compliance team is expanding enhanced due diligence and needs source-backed case research.
• text: A product team is building agentic workflows requiring embedded people or company intelligence.

stack

• MCP
• REST API

hiring

• Member of Technical Staff
• Founding Social Growth Lead

pricing

motion

channels

• SEO
• blog
• benchmark reports
• developer documentation
• LinkedIn

confidence

Founders

• name: Saarth Shah
  title: Founder/CEO
  role: CEO
  bio: CEO @ Sixtyfour. Previously, engineering @ Whatnot (W20) and Deepgram AI (W16). UC Berkeley alum. Ex-Data Science Researcher @ Stanford Snyder & San Diego Supercomputer Center.
• name: Christopher Price
  title: Founder/COO
  role: COO
  bio: Cornell CS, AI CalHacks Winner, Prev @ Onyx (YC W24), Currently Building AI Agents for GTM