Solum Health GTM brain

category

market profile

• text: Outpatient providers spend staff time checking coverage, pursuing authorizations and processing referrals before patients begin care.
• text: Solum positions its AI coordinator as workflow automation alongside existing EHRs, rather than a replacement medical record.

personas

• title: Therapy practice owner
  pains:

  • Growth increases front-desk work and hiring costs.
  • Slow intake risks losing referrals before a first visit.
• title: Clinic operations or intake manager
  pains:

  • Staff spend hours on payer calls, benefit checks and authorization follow-up.
  • Coverage changes and incomplete referrals create scheduling delays.
• title: Revenue cycle director
  pains:

  • Inaccurate benefits or missed reauthorizations expose the practice to denied claims.
  • Workflows must connect to EHRs and payer processes without compromising patient data.

icp

• text: US outpatient therapy providers including ABA, physical, occupational and speech therapy clinics with recurring insurance administration.
• text: Growing multi-location therapy groups and MSOs with centralized intake or revenue cycle teams are a fit for repeatable workflows.

message pillars

• text: Automate insurance checks and authorizations before visits.
• text: Add workflow execution around the existing EHR.
• text: Free staff to focus on patients and growth.

objections

• objection: Will AI handle sensitive patient information securely?
  response: Review the business associate agreement, security documentation and integration access with the practice's compliance team.
• objection: Will it work with our existing EHR and payer workflows?
  response: Confirm specific EHR, payer and workflow coverage in a live assessment before committing.
• objection: Can automation pay for itself?
  response: Use the free workflow assessment and custom ROI estimate to test assumptions against the practice's own volume.

competitors

• name: Tennr
  why: Automates patient intake and referral processing for healthcare providers.
• name: Silna
  why: Automates prior authorization for outpatient providers.
• name: CentralReach
  why: Provides therapy practice software and AI-assisted scheduling for ABA practices.

influencers

• name: JP Montoya
  url: https://councils.forbes.com/profile/JP-Montoya-CEO-Founder-Solum-Health/72bee90a-6a64-42cf-ad37-77b03942fb02
  why: Founder and practice operator writing about healthcare AI and prior authorization.

keywords

• therapy practice insurance verification automation
• ABA prior authorization software
• physical therapy referral intake automation
• AI medical front desk
• therapy eligibility verification
• EHR prior authorization automation
• patient intake voice AI

voice

• empathetic to practice owners
• plainspoken and practical
• patient-first and results-oriented

signals

• text: A therapy group is hiring front-desk or intake staff to keep up with referrals.
• text: A practice is struggling with payer authorization delays, coverage changes or re-verification.

stack

• EHR integrations
• WebPT

hiring

• Founding Product Operations
• Founding Full Stack Engineer
• SDR

pricing

motion

channels

• SEO
• LinkedIn
• customer case studies
• outbound

confidence

Founders

• name: JP Montoya
  title: Founder
  role: Founder
  bio: Building the tool I wish I had when scaling my own practice (20,000 patients). Passionate about simplifying therapy operations with AI Automations.