Somos GTM brain

category

market profile

• text: The offer addresses households that need reliable connectivity for work, gaming and streaming.
• text: Coverage is geographically constrained, with service in Medellín and Bogotá and nearby areas.

personas

• title: Household internet decision maker
  pains:

  • Unreliable connections interrupt remote work and streaming.
  • Long minimum-term contracts make changing providers difficult.
• title: Apartment building administrator
  pains:

  • Residents need consistent connectivity across a building.
  • Coordinating installations and access for providers adds work.

icp

• text: Households in covered neighborhoods of Medellín, Bogotá and nearby municipalities.
• text: Multi-person households with high bandwidth needs and interest in TV bundles.

message pillars

• text: Fast symmetrical broadband for demanding households.
• text: Avoid a lock-in period.
• text: Try the service before committing.

objections

• objection: Is service available at my address?
  response: Check the coverage map before scheduling installation.
• objection: Will I be locked into a long contract?
  response: The site says customers can cancel at any time.

competitors

• name: Claro
  why: Incumbent fixed internet provider in Colombia.
• name: Tigo
  why: Competes for residential broadband customers.
• name: ETB
  why: Competes in Colombian home internet.

keywords

• internet fibra óptica Medellín
• internet hogar Bogotá
• internet sin cláusula de permanencia
• internet simétrico Colombia
• planes internet hogar

voice

• Conversational and playful
• Direct about speed and contract terms

signals

• text: A household is moving into a covered building or replacing an unreliable broadband provider.
• text: Residents need faster uploads for remote work or streaming.

pricing

motion

channels

• SEO
• referrals
• website

confidence

Founders

• name: Forrest Heath
  title: Founder
  role: Founder
  bio: I build internet infrastructure in the developing world.