Squid GTM brain

category

market profile

• text: Utility planners work across specialist engineering models, GIS, spreadsheets and reports, creating version and evidence gaps.
• text: Grid planning software includes established simulation vendors and newer network planning platforms.

personas

• title: Distribution network planning manager
  pains:

  • Connection and reinforcement decisions depend on inconsistent model versions
  • Study assumptions and investment evidence get detached from final plans
• title: Power systems model lead
  pains:

  • Reconciling GIS, engineering exports and spreadsheets
  • Tracking baseline changes and reviewing inferred network connections

icp

• text: Electricity transmission or distribution utilities with specialist power-system modelling teams.
• text: Regulated network operators handling connection queues and reinforcement plans across multiple tools and teams.

message pillars

• text: A shared governed model keeps planning work connected.
• text: Consolidate network data without losing provenance.
• text: Make changes and assumptions reviewable.

objections

• objection: Will this replace our validated engineering tools?
  response: Squid describes importing existing tool exports; assess compatibility with the utility's actual workflows.
• objection: Can engineers trust automated changes to the network model?
  response: Pilot with a bounded model and inspect version history, validation and approval workflows.

competitors

• name: Siemens
  why: Its PSS and Gridscale X products serve power-system planning workflows.
• name: Neara
  why: Provides network modelling and planning software to utilities.
• name: ETAP
  why: Provides power system analysis and planning tools, also a potential integration.

influencers

• name: Conor Jones
  url: https://uk.linkedin.com/in/conorjones-energy
  why: Squid co-founder sharing utility planning and National Grid partnership updates.

keywords

• grid planning software
• utility network model management
• power system model repository
• distribution network planning
• grid connection queue
• power system scenario management

voice

• engineering-led
• clear and direct
• governance-conscious

signals

• text: A utility faces a growing connections queue or reinforcement programme.
• text: Planning teams are modernizing GIS and power-system model governance.

stack

• PowerFactory
• PSS/E
• IPSA
• CYME
• ETAP
• CIM/CGMES

pricing

motion

channels

• direct sales
• LinkedIn
• utility partnerships

confidence

Founders

• name: Conor Jones
  title: Founder/CEO
  role: CEO
  bio: Co-Founder / CEO of Squid 🦑 🐙 Octopus Energy, 📚 BCG, ⚡️ National Grid
• name: George Kolokotronis
  title: Founder/CTO
  role: CTO
  bio: Co-Founder / CTO of Squid 🦑 Ex: 🐙 Octopus Energy (Head of Tech), ☁️ AWS, 🎓 Cambridge ↪️ Repeat Energy/CleanTech Founder