Stacker GTM brain

category

market profile

• text: Teams seek controlled external access to business data without building a custom application from scratch.
• text: No-code portal providers compete on data connections, permissions, branding and user-based pricing.

personas

• title: Operations manager or business systems owner
  pains:

  • Manual spreadsheet processes do not give each teammate a tailored interface
  • Engineering capacity is scarce for internal workflows
• title: Client services or customer success leader
  pains:

  • Customers repeatedly request project and invoice updates
  • Sharing an entire spreadsheet exposes records customers should not see
• title: Small business founder
  pains:

  • Off-the-shelf tools do not match existing workflows
  • A custom portal can take time and engineering resources

icp

• text: Small and growing teams already managing operational data in Airtable or Google Sheets.
• text: Businesses sharing project, invoice or partner records with external users who need distinct permissions.
• text: Larger organizations requiring SSO, SQL or Salesforce connectivity and custom security review.

message pillars

• text: Turn an existing database into a usable customer-facing app.
• text: Let business teams build without engineering delays.
• text: Provide granular access for individual customers.

objections

• objection: Can customers see each other's data?
  response: Configure record and field permissions, then test each role before inviting users.
• objection: Will we have to migrate our data?
  response: The site says data remains in the existing Airtable, sheet or database and Stacker reads and writes it.
• objection: What happens as the portal grows?
  response: Compare external user, record, connector and role limits across plans before rollout.

competitors

• name: Softr
  why: Builds customer portals on Airtable and other data sources.
• name: Glide
  why: Competes for spreadsheet-powered business apps.
• name: Knack
  why: Offers no-code database apps and portals.
• name: Noloco
  why: Offers portals and internal apps on existing data.

keywords

• Airtable customer portal
• no code client portal
• Google Sheets internal app
• Airtable external user permissions
• no code partner portal
• spreadsheet app builder

voice

• Plainspoken and accessible
• Empowering for nondevelopers
• Practical and workflow-oriented

signals

• text: A team manages customer-facing workflows in Airtable but shares updates manually.
• text: An operations team requests role-based access to spreadsheet data without a custom build.

stack

• Airtable
• Google Sheets
• SQL
• Salesforce

pricing

motion

channels

• SEO
• Free trial
• Customer stories
• Sales

confidence

Founders

• name: Michael Skelly
  title: Founder
  role: Founder
  bio: Narcoleptic Brit from Northumberland living in London. CS at Oxford. AI at Imperial. Pistols at Dawn. I like cryptic crosswords, no code, and calligraphy. Working on combining all three.
• name: Sam Davyson
  title: Founder
  role: Founder
  bio: Physics at Cambridge. Worked for ~ 10 years in the Salesforce ecosystem in Finance, Events, and NGOs before founding Stacker convinced there must be a better way to create business software. British but left the UK 10 yrs ago for Switzerland and settled in Geneva. Married and have 3 beautiful kids. Love mountains and swimming in cold lakes.