STASIS GTM brain

STASIS is developing smart frames that track eye strain and fatigue for screen users and other performance-minded consumers.

category

Eye health wearable eyewear

market profile

  • text: Screen-intensive consumers may want continuous feedback on fatigue that ordinary eye examinations do not provide.
  • text: Other firms have developed wearable eye tracking glasses for research and cognitive wellness, making this an emerging competitive category.

personas

  • title: Screen-intensive knowledge worker
    pains:
    • Long workdays bring eye fatigue without a clear signal of when strain rises.
    • Break reminders and static filters offer limited personalized feedback.
  • title: Athlete or esports player
    pains:
    • Wants to monitor visual fatigue and focus during practice.
    • Existing fitness trackers do not directly track eye behavior.

icp

  • text: Individual consumers who spend long hours at screens and are willing to try wearable wellness hardware; company size is not applicable.
  • text: Athletes and esports participants interested in eye-related performance metrics are a potential early adopter audience.

message pillars

  • text: Turn invisible eye activity into feedback.
  • text: Replace guesswork during long screen sessions.
  • text: Explain what eyes reveal throughout the day.

objections

  • objection: Will the glasses fit my prescription and everyday routine?
    response: Ask STASIS about prescription compatibility, battery life, fit and shipping before preordering.
  • objection: Can this diagnose or treat eye disease?
    response: The product is described as a wellness wearable; ask about validation and clinical claims rather than assuming it replaces eye care.
  • objection: Who can see sensitive eye and focus data?
    response: Review the privacy terms and control of data sharing before purchase.

competitors

  • name: AdHawk Microsystems
    why: MindLink Air glasses use eye tracking for eye health and cognitive state.
  • name: Tobii
    why: Tobii Pro Glasses offer wearable eye tracking, principally for research rather than consumer wellness.

influencers

  • name: Soham Chakraborty
    url: https://www.linkedin.com/in/soham-ch
    why: Co-founder shares product demonstrations and personal eye tracking observations.

keywords

  • eye tracking glasses
  • digital eye strain wearable
  • smart glasses eye fatigue
  • screen fatigue tracker
  • vision performance wearable

voice

  • direct and consumer oriented
  • curious about performance
  • empathetic to screen fatigue

signals

  • text: A consumer describes eye fatigue or headaches associated with sustained screen use.
  • text: An athlete or gamer seeks ongoing visual performance feedback.

stack

  • Bluetooth

pricing

model: unknown

motion

product_led

channels

  • direct website
  • LinkedIn
  • X

confidence

low

Founders

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