Sunflower GTM brain

category

market profile

• text: The clinic combines online assessments, medication where appropriate, therapy and recovery support.
• text: The consumer app offers a sobriety tracker and companion, creating a potential route into clinical care.
• text: Virtual alcohol treatment competes with medication-led services and sobriety apps.

personas

• title: Adult seeking help with alcohol cravings
  pains:

  • Cravings and relapse risk persist between appointments.
  • In-person care can feel inconvenient or stigmatizing.
• title: Adult trying to quit nicotine
  pains:

  • Wants a clinician to evaluate medication eligibility without an expensive initial visit.
  • Needs help maintaining progress beyond the prescription.
• title: Person in recovery seeking peer connection
  pains:

  • Wants support without being forced to show their face.
  • Needs recurring support when motivation or cravings fluctuate.

icp

• text: Adults in locations where the clinic's relevant services are available, seeking remote alcohol or nicotine care.
• text: Consumers who value discreet support and can pay the published assessment and medication plan charges; insurance coverage should be verified.

message pillars

• text: Lead with empathetic reassurance.
• text: Offer clinician-reviewed remote medication and therapy.
• text: Lower the social barrier to attending peer support.
• text: Support patients between visits.

objections

• objection: Will I automatically get medication?
  response: No. A licensed clinician determines whether a prescription is appropriate after reviewing the intake.
• objection: What will I pay?
  response: The assessment costs $20; medication charges apply only if prescribed, and billing depends on the chosen plan.
• objection: Can I participate privately?
  response: Peer meetings are anonymous and cameras are optional; review the clinic's privacy policies for clinical services.

competitors

• name: Ria Health
  why: Virtual alcohol care with clinician and medication support.
• name: Oar Health
  why: Online medication-assisted alcohol treatment.
• name: I Am Sober
  why: Sobriety tracking and community compete for app users.

influencers

• name: Koby Conrad
  url: https://fondo.com/blog/start-pod-koby-conrad
  why: Founder discusses the sobriety companion and its mission.

keywords

• online alcohol treatment
• naltrexone online
• quit drinking support
• sobriety app
• online addiction therapy
• quit nicotine medication

voice

• warm and reassuring
• nonjudgmental
• practical about clinical safety

signals

• text: Person is looking for private remote help with alcohol cravings or quitting nicotine.
• text: Person is looking for anonymous recovery groups or support between appointments.

stack

• Zoom

pricing

motion

channels

• mobile app
• search
• articles
• peer groups

confidence

Founders

• name: Koby Conrad
  title: Founder/CEO
  role: CEO
  bio: CEO & Founder @SunflowerSober 🌻 we're on a mission to create one billion days sober, one day at a time. YC S19 alumni, angel investor, growth marketer.