Superunit GTM brain

Superunit provides AI-driven source-direct employment and other verifications for background screeners, lenders and tenant screeners.

category

Employment verification automation

market profile

  • text: Screening providers and lenders must verify employment when databases lack coverage, making employer follow-up a source of delay and cost.
  • text: Employment verification is part of a broader background-screening market, alongside education and other checks.

personas

  • title: VP of operations, background screening
    pains:
    • Investigators spend hours locating HR contacts and chasing unresponsive employers.
    • Variable order volumes strain verification capacity and margins.
  • title: Mortgage verification operations manager
    pains:
    • Missing employment information can stall a time-sensitive loan file.
    • Database misses require costly manual outreach.
  • title: Screening compliance or quality leader
    pains:
    • Needs an auditable record of what was requested and verified.
    • Must assess automated outreach and handling of applicant information.

icp

  • text: Background screening companies with recurring employment verification orders and teams doing source outreach; size is not specified.
  • text: Mortgage lenders and tenant screening firms processing income or employment verification at volume, especially when a database misses.

message pillars

  • text: Verify directly with employers instead of stopping at database gaps.
  • text: Increase throughput without building a larger manual team.
  • text: Give reviewers evidence of each call.
  • text: Align charges to results.

objections

  • objection: How do we know automated agents can reach our employers?
    response: Run the 30-day pilot on actual orders and compare completion rate and turnaround with the existing process.
  • objection: Will the process satisfy our audit and privacy requirements?
    response: Have compliance review recordings, transcripts and data handling before production; the vendor claims an FCRA-compliant audit trail.
  • objection: Our screening platform may take time to integrate.
    response: Test a small batch through the portal or CSV, then evaluate API and webhook integration.

competitors

  • name: The Work Number
    why: Equifax employment verification database competes for verification orders, especially where records are already available.
  • name: Checkr
    why: Background screening provider offers employment verification and competes for adjacent screening workflows.
  • name: Harver
    why: Checkster / Harver is listed as an alternative for automated reference checks.

keywords

  • employment verification automation
  • background check employment verification
  • AI verification agents
  • mortgage verification of employment
  • FCRA verification audit trail
  • automated reference checks

voice

  • Direct and operational
  • Confident about speed and cost
  • Compliance-conscious

signals

  • text: A screening provider is increasing order volume while expanding manual verification capacity.
  • text: A lender or screener reports frequent database misses or long employer callback times.

stack

  • API
  • webhooks
  • CSV

pricing

model: usage
starting price: $1.50 per order

motion

sales_led

channels

  • SEO
  • Product Hunt
  • LinkedIn
  • research reports

confidence

high

Founders

  • name: Peter Marler
    title: Founder/CEO
    role: CEO
    bio: Peter, CEO of Superunit, leads his second venture after founding the VC-backed Robin Golf. His career spans roles at Facebook, Quantifind, and NBCUniversal. He holds an MBA from Stanford.
  • name: Zach Yellin-Flaherty
    title: Founder/CTO
    role: CTO
    bio: Zach is a software engineer who spent years building payments infrastructure at Stripe and Index. He hold two Computer Science degrees from Stanford.

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