Syncly GTM brain

Syncly analyzes social video and text to help brand, agency and consumer insights teams understand conversations and creator performance.

category

Video social listening and intelligence

market profile

  • text: Video conversations contain spoken, visual and on-screen references that caption-based monitoring can miss.
  • text: Brands and agencies use social intelligence to research category trends, measure campaigns and identify creators.

personas

  • title: Director of social media or brand marketing
    pains:
    • Brand mentions in video may never appear in captions or tags.
    • Teams need to explain which creators and content drive engagement.
  • title: Consumer insights lead
    pains:
    • Manual video review slows category research and trend detection.
    • Sentiment summaries need source examples before they can inform decisions.
  • title: Agency social strategy lead
    pains:
    • Building recurring client reports requires reviewing many videos.
    • Teams must substantiate insights and campaign results with evidence.

icp

  • text: Consumer brands in beauty, food and beverage, wellness, retail and ecommerce with active social video audiences.
  • text: Social and research agencies producing listening reports for brand clients, including healthcare and consumer electronics.

message pillars

  • text: Analyze the video itself to uncover hidden references.
  • text: Find spoken, written and visual brand mentions with original context.
  • text: Compare the performance of creators and their content.

objections

  • objection: Our existing social listening tool already tracks keywords.
    response: Compare coverage on a sample of video posts containing spoken or visible but untagged product references.
  • objection: AI summaries may miss nuance or produce unreliable findings.
    response: Review the original videos and source examples alongside the analysis before sharing conclusions.
  • objection: The team cannot justify another platform.
    response: Pilot a recurring report and measure review time and relevant mentions uncovered against the current process.

competitors

  • name: Meltwater
    website: https://www.meltwater.com/en
    why: Established social listening and media monitoring alternative.
  • name: Tubular Labs
    website: https://tubularlabs.com/
    why: Competes for social video analytics and audience insights.
  • name: Dig
    why: Social intelligence vendor addressing video and influencer conversations.

keywords

  • video social listening
  • TikTok brand monitoring
  • social video analytics
  • untagged brand mentions
  • consumer insights social video
  • creator performance analysis
  • social listening for CPG

voice

  • Insight-led and conversational
  • Specific about video context
  • Decision-oriented

signals

  • text: A consumer brand is increasing TikTok, Reels or Shorts spend and wants to understand organic conversations.
  • text: An agency is expanding recurring social intelligence reporting and spending hours reviewing video.
  • text: A brand is evaluating creator partnerships or investigating untagged product mentions.

stack

  • MCP

hiring

  • Founding Account Executive, San Francisco
  • Founding BDR, San Francisco

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • Product Hunt
  • blog
  • outbound

confidence

high

Founders

  • name: Joseph Lee
    title: Founder
    role: Founder
    bio: CEO @ Syncly (W23) | HBS '21
  • name: Jongsoo Keum
    title: Founder
    role: Founder
  • name: Kwan Yoon
    title: Founder
    role: Founder

Back to YC companies