Taiv GTM brain

category

market profile

• text: Bars and other venues pay for TV screens yet normally have little control over the ads shown during live broadcasts.
• text: Taiv serves both venues seeking promotions and revenue and advertisers seeking live-sports audiences.

personas

• title: Sports bar owner or general manager
  pains:

  • TV breaks may promote nearby competitors instead of the venue's own specials
  • Managing screens distracts staff during busy service
• title: Restaurant group operations or marketing director
  pains:

  • Needs consistent promotion across multiple screens and locations
  • Wants category controls and portfolio-level reporting without disrupting the game
• title: Brand media buyer or agency planner
  pains:

  • Wants to reach live sports fans outside the home near purchase
  • Needs measurable audience delivery and evidence of campaign impact

icp

• text: North American bars, restaurants and other customer-facing venues with TVs and sports-viewing audiences, from single sites to chains.
• text: National and local brands or agencies in beverages, automotive, finance and other categories targeting in-venue audiences.

message pillars

• text: Replace irrelevant or competitor commercials with venue promotions and revenue opportunities.
• text: Reach real fans during live games in the venue.
• text: Use existing screens and start with a free venue plan.
• text: Tailor TV content to the environment and moment.

objections

• objection: Will installing this interrupt the live game or burden staff?
  response: Review the device installation and test commercial-break switching during a live broadcast before scaling.
• objection: What does the free plan cost or give up?
  response: Review the revenue share, content slots and controls; paid plans add slots and are quoted by location.
• objection: How can an advertiser prove impact beyond impressions?
  response: Request a campaign measurement plan and relevant case studies for the target market and category.

competitors

• name: Atmosphere TV
  why: Business TV streaming network competes for venue screens and advertising budgets, with a different content model.
• name: Tap TV
  why: Offers venue TV entertainment and promotional inventory, including trivia.

keywords

• sports bar TV advertising
• in venue live sports advertising
• restaurant TV digital signage
• bar TV commercial replacement
• out of home sports media
• restaurant advertising revenue
• TV screens bar promotions

voice

• energetic and direct
• venue-operator oriented
• commercially focused

signals

• text: A sports bar shows live games across several screens and wants to promote specials or block competing venue ads.
• text: A restaurant group wants centralized control and reporting across many locations.
• text: A beverage or consumer brand is planning a live-sports or point-of-purchase campaign.

pricing

motion

channels

• venue partnerships
• advertising sales
• programmatic ad exchanges
• industry events
• LinkedIn
• SEO

confidence

Founders

• name: Jordan Davis
  title: Founder
  role: Founder
  bio: Cofounder & CTO of Taiv (W20)
• name: Noah Palansky
  title: Founder
  role: Founder
• name: Avi Stoller
  title: Founder
  role: Founder