Tank Payments GTM brain

category

market profile

• text: Freight intermediaries manage high-volume carrier payouts and collections across banking hours and existing transportation systems.
• text: Carriers value access to earned funds and financial tools that work around the clock.

personas

• title: Head of operations at a freight factoring company
  pains:

  • Manual carrier transfers and documentation slow funding
  • Collections and unapplied payments consume staff time
• title: Freight brokerage controller
  pains:

  • Reconciling carrier payouts across a TMS and bank
  • Carrier payment delays generate inquiries and errors
• title: Trucking company owner
  pains:

  • Waiting for funds after delivering loads
  • Managing driver pay and fuel while on the road

icp

• text: Freight brokers, factors and logistics platforms with recurring, high-volume payments to carriers.
• text: Freight carriers seeking financial accounts, driver payments and fuel tools.
• text: Intermediaries already operating transportation or factoring management systems are natural integration candidates.

message pillars

• text: Speed carrier settlement around the clock.
• text: Automate outbound payment operations.
• text: Reduce collections work using AI.
• text: Offer accounts designed for the industry.

objections

• objection: Replacing payment operations could disrupt the TMS.
  response: Evaluate the integration with the existing TMS and pilot a limited carrier cohort before expanding.
• objection: Instant payments might cost more than our current process.
  response: Compare fees and treasury costs against manual work, carrier support and payment speed for a representative batch.
• objection: We need confidence in payment controls.
  response: Review audit, protection and reconciliation workflows with Tank before migrating volume.

competitors

• name: TriumphPay
  why: Freight payments network serving brokers and carriers.
• name: Truckstop
  why: Offers carrier payment capabilities for freight brokers.
• name: Epay Manager
  why: Freight broker carrier payment system.

keywords

• freight broker payment automation
• carrier quick pay
• freight factoring payment software
• trucking financial account
• freight receivables automation
• driver pay platform

voice

• Practical and operations-focused
• Freight-specific
• Speed and automation oriented

signals

• text: Broker or factor is adding carriers and struggling with manual payouts or collections.
• text: A logistics platform is adding payment functionality or integrating its TMS with financial workflows.

stack

• TMS/FMS integrations

pricing

motion

channels

• Partner integrations
• Industry associations
• Website demos

confidence

Founders

• name: Dane Cook
  title: Founder
  role: Founder
  bio: Dane is a co-founder of Tank Payments. Prior to Tank, Dane managed product teams at Amazon. Before that, he worked at a startup building a semantic knowledge graph and a startup that sold data to hedge funds. Dane started his career at a Wall Street investment bank.
• name: Jad Rahbany
  title: Founder
  role: Founder
  bio: Jad is a co-founder of Tank Payments. Prior to Tank, Jad was a Software Engineer at Amazon working on the Alexa AI team, and a Product Manager at Google and Graphiq (acq. by Amazon). Originally from Lebanon, Jad graduated from Cornell University with a degree in Computer Science and a minor in Business.
• name: Matthew Rybak
  title: Founder
  role: Founder
  bio: Matthew Rybak is the co-founder of Tank Payments. Matthew heads factor business development and product at Tank. He started out in financial services (Citigroup), but quickly moved to a tech startup in Santa Barbara CA (FindTheBest/Graphiq), which was acquired by Amazon Alexa AI in 2017. Since departing Amazon, he has started a RE development firm, a website (Truckinfo.net), and Tank Payments. He earned a Bachelors and Masters in Systems Engineering from the University of Pennsylvania.