Terapify GTM brain

category

market profile

• text: Consumers can choose or match with psychologists and attend video sessions remotely.
• text: The company also sells workplace mental health services in Mexico and Latin America.

personas

• title: Spanish-speaking individual seeking therapy
  pains:

  • Finding a psychologist who fits their needs and language
  • Making time for care without travel or a waiting room
  • Uncertainty about whether the first therapist will be a good fit
• title: HR or people leader
  pains:

  • Providing accessible mental health support across a distributed workforce
  • Responding to psychosocial risk and employee burnout
• title: Couple seeking counseling
  pains:

  • Finding a therapist suited to relationship and communication issues
  • Coordinating an appointment around both partners' schedules

icp

• text: Spanish-speaking adults seeking convenient video therapy, including clients outside their home country.
• text: Employers in Mexico and Latin America seeking mental health benefits for employees; company size and budget require qualification.

message pillars

• text: Make finding and starting therapy convenient and private.
• text: Reduce the risk of a poor therapist match.
• text: Choose a specialist based on experience and availability.

objections

• objection: What if I do not connect with the psychologist?
  response: The first appointment guarantee offers a change of psychologist at no extra cost under its terms.
• objection: I worry an online appointment will be inconvenient or lack privacy.
  response: Sessions are by video and can be scheduled around available times; explain privacy practices before booking.
• objection: How can an employer justify the benefit?
  response: Discuss workforce access, adoption and aggregate program reporting with Terapify; validate the specific measures available.

competitors

• name: Selia
  why: Spanish-language online psychologist and psychiatry platform.
• name: Mind2
  why: Online mental health platform competing for individual and employer demand.
• name: VoyBien
  why: Online therapy provider serving Mexico.

keywords

• psicólogo en línea
• terapia online en español
• terapia de pareja online
• psicólogo ansiedad online
• bienestar emocional empresas
• NOM-035 salud mental

voice

• Reassuring
• Empathetic
• Accessible and practical

signals

• text: An employer is introducing mental health benefits or addressing NOM-035 psychosocial risk obligations.
• text: A prospective patient is actively seeking help for anxiety, stress or relationship issues and prefers remote appointments.

pricing

motion

channels

• SEO
• LinkedIn
• webinars
• content marketing

confidence

Founders

• name: Juan Daniel Velez Santiago
  title: Founder
  role: Founder
• name: Eduardo Velez Santiago
  title: Founder
  role: Founder