The Centre for Effective Altruism GTM brain

category

market profile

• text: Effective altruism combines research on priority problems with a community putting its conclusions into practice.
• text: CEA supports engagement through conferences, the EA Forum, local groups and educational programs.

personas

• title: Impact-minded donor
  pains:

  • Comparing charities and causes by impact is difficult.
  • Wants to know how limited donations can go further.
• title: Experienced professional considering a career pivot
  pains:

  • Unsure which important problems match existing skills.
  • Needs a practical route into impact-oriented roles without starting over.
• title: Student or local community organizer
  pains:

  • Needs accessible learning materials and peers for careful discussion.
  • Wants ways to connect individual interest to concrete opportunities.

icp

• text: Individuals worldwide interested in evidence-based giving, career choice or cause prioritization; conventional company firmographics do not apply.
• text: Career programs explicitly address both people starting out and experienced professionals considering a pivot.

message pillars

• text: Apply evidence and reasoning to helping others.
• text: Put career skills toward important problems.
• text: Find peers through local and online groups.

objections

• objection: How can different causes be compared fairly?
  response: Start with the importance, neglectedness and tractability framework, and examine evidence and uncertainty rather than assuming precise answers.
• objection: I cannot afford to leave my existing career.
  response: Explore roles using existing skills and effective giving before deciding whether to make a career change.
• objection: Is the community safe and open to criticism?
  response: Ask about current safeguarding and reporting processes, and read independent reporting and the Forum's critical discussions.

competitors

• name: GiveWell
  website: https://www.givewell.org/about
  why: Alternative source for evidence-based charity research and donation decisions; also an ecosystem partner.
• name: Giving What We Can
  website: https://www.givingwhatwecan.org/what-is-effective-altruism
  why: Overlapping effective giving education and donor community, with close movement ties.

influencers

• name: Zachary Robinson
  url: https://www.centreforeffectivealtruism.org/press-kit
  why: CEA CEO and public spokesperson on community strategy.

keywords

• effective altruism
• effective charity donations
• high impact careers
• cause prioritization
• effective altruism community
• evidence based giving

voice

• analytical
• welcoming
• action-oriented

signals

• text: A donor is comparing charities or seeking evidence about impact per dollar.
• text: A professional is exploring a move into mission-oriented work.

hiring

• Head of the EA Infrastructure Fund

pricing

motion

channels

• conferences
• local groups
• newsletter
• EA Forum
• SEO

confidence

Founders

• name: William MacAskill
  title: Founder/President
  role: Founder