The New Money Company GTM brain

The New Money Company combines invoice protection, buyer underwriting, order-to-cash workflows and global payments for businesses trading on credit.

category

Trade credit and order-to-cash infrastructure

market profile

  • text: Sellers expanding to new buyers must balance the growth from credit terms against nonpayment exposure.
  • text: Trade credit insurers and B2B payments platforms offer alternative ways to cover receivables and manage net terms.

personas

  • title: CFO or credit manager
    pains:
    • A new buyer's default can damage cash flow and make sales expansion risky.
    • Buyer underwriting and credit limits require time and expertise.
  • title: Operations leader at a distributor or manufacturer
    pains:
    • Order management, invoicing and payment collection are spread across manual back-office processes.
    • New suppliers or buyers need onboarding without taking on unmanageable credit exposure.
  • title: Payments or platform product leader
    pains:
    • Building underwriting and global payment operations internally consumes engineering resources.
    • Needs reliable payment rails when expanding across markets.

icp

  • text: Grocery distributors and durable goods manufacturers extending net terms to business buyers.
  • text: Airlines, hospitality businesses and platforms moving payments across borders or integrating credit through an API.

message pillars

  • text: Protect eligible invoices from buyer nonpayment.
  • text: Connect underwriting and credit limits to transaction workflows.
  • text: Unify order-to-cash operations without building the backend in-house.

objections

  • objection: What happens if a buyer defaults and what exclusions apply?
    response: Review the actual insurance and program terms, approved credit limits and claims process before extending terms.
  • objection: Will the workflow require a large engineering project?
    response: The company offers an app as well as an API; evaluate integration against the existing order-to-cash system.
  • objection: What will protection cost?
    response: Request a commercial quote and examine the platform agreement; the published fee schedule does not specify invoice protection pricing.

competitors

  • name: Allianz Trade
    website: https://www.allianz-trade.com/en_global/our-solutions/trade-credit-insurance.html
    why: Provides trade credit insurance and credit risk decisions.
  • name: TreviPay
    website: https://www.trevipay.com/
    why: Offers B2B net terms, invoice payments and credit risk management.

keywords

  • invoice nonpayment insurance
  • trade credit insurance
  • buyer credit underwriting
  • B2B net terms platform
  • order to cash software
  • cross border business payments

voice

  • Confident
  • Commercial and direct
  • Global trade focused

signals

  • text: A distributor or manufacturer is onboarding unfamiliar buyers or expanding into new markets on net terms.
  • text: A platform is considering embedded buyer credit and replacing fragmented invoice workflows.

pricing

model: unknown

motion

sales_led

channels

  • sales
  • LinkedIn

confidence

medium

Founders

  • name: Derrick Wolbert
    title: Founder/CEO
    role: CEO
    bio: CEO at The New Money Company. Previously built Hologram.com from zero to $20M ARR and closed a $65M Series B as head of revenue. In a previous life, Derrick built the embedded car computing platform used in Waymo vehicles.
  • name: Reuben Balik
    title: Founder/CTO
    role: CTO
    bio: Reuben is the CTO and co-founder of The New Money Company. Previously, he worked on the most difficult enterprise telecom integrations as the first engineer (and first employee) at Hologram.com.
  • name: Q Carlson
    title: Founder/CPO
    role: CPO
    bio: Co-founder, and CPO at The New Money Company. Early designer at Flexport (W14) 🚢 ✈️ 🚛 and Quizlet. VP Design at Hologram & project44.

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