Titanio GTM brain

Titanio sells an AI sales and order operations system to distributors and wholesalers that runs on their existing ERP.

category

AI sales automation for distributors

market profile

  • text: Wholesale sales and service frequently flow through calls and email, with orders retyped into ERP systems.
  • text: Distributor order entry and broader sales automation have several specialist and suite competitors.

personas

  • title: Distributor owner or general manager
    pains:
    • Slow quotes cost orders
    • Growing revenue requires more account coverage without proportionate headcount
    • ERP replacement would disrupt operations
  • title: Inside sales or order desk manager
    pains:
    • Staff retype purchase orders from calls, emails and photos
    • Routine order status and invoice questions interrupt selling
    • Errors arise when catalog pricing is manually entered
  • title: Field sales manager
    pains:
    • Reps waste time planning routes and manually recording visits
    • Follow-ups slip and dormant accounts stop reordering

icp

  • text: Wholesalers and distributors handling customer orders over phone, text and email with a catalog and ERP.
  • text: Teams running Epicor, SAP, Microsoft Dynamics, NetSuite or Infor are named integration targets; account size is not specified.

message pillars

  • text: Use the existing ERP as the operating system of record.
  • text: Remove manual order entry from customer conversations.
  • text: Help field reps prepare for visits and act on follow-ups.

objections

  • objection: We cannot replace or disrupt our ERP.
    response: Titanio says it reads and writes on top of existing ERPs; validate the specific instance and workflows first.
  • objection: AI could misprice or mishandle customer orders.
    response: Start with supervised workflows and catalog mapping; the company describes staff checking responses and correcting early errors.

competitors

  • name: Conexiom
    why: Automates distributor and manufacturer order entry.
  • name: Distro
    why: Distributor sales software follows quotes through orders.
  • name: WizCommerce
    why: Combines wholesale order taking, ecommerce and CRM.

keywords

  • AI order entry for distributors
  • wholesale sales automation
  • ERP purchase order automation
  • distributor AI sales assistant
  • wholesale quoting software
  • field sales software distributors

voice

  • direct
  • industry-specific
  • sales outcome oriented

signals

  • text: Order desk staff spend substantial time rekeying emailed and phoned purchase orders.
  • text: A distributor is expanding field coverage or trying to reactivate accounts without increasing headcount.

stack

  • Epicor
  • SAP
  • Microsoft Dynamics
  • NetSuite
  • Infor
  • Salesforce
  • Zoho
  • Zendesk
  • QuickBooks

hiring

  • Forward Deployed Engineer, San Francisco with customer travel
  • Account Executive, Distribution, San Francisco

pricing

model: unknown

motion

sales_led

channels

  • SEO

confidence

high

Founders

  • name: Luis Mario Garcia
    title: Founder/CEO
    role: CEO
    bio: Co-founder & CEO of Titanio (S24) AI Employees for Wholesalers & Distributors I am a second-time founder who built a another YC-backed (W20) grocery delivery startup and grew it to $6.3M in revenue and 30K customers. I designed all the software, including Driver, Consumer, and Warehouse Apps. I was in founder mode acquiring customers, operating warehouses, launching cities, recruiting engineers, and fundraising. I personally delivered 1,000 orders to talk to users and build the product.
  • name: Heber Garza
    title: Founder/CTO
    role: CTO
    bio: Co-founder & CTO at Titanio (YC S24), building the AI sales system for distributors. Previously led engineering at Orchata (YC W20), where our software powered 300K grocery orders and $6.3M in revenue. Before that, as CTO at PRYSMEX, I built safety software deployed across every CEMEX cement plant in Mexico.
  • name: Javier Gonzalez
    title: Founder/CTO
    role: CTO
    bio: Computer Science graduate. I have been coding since I was 12 years old. At my first company, I built an app that reached 500,000 users by myself. I am a second-time YC-backed founder who built and scaled four complex software apps, think of the DoorDash stack.
  • name: Fernando Huerta
    title: Founder
    role: Founder
    bio: I love technology because it is the bicycle of the mind. During my life, I have had the opportunity to: 1. Get a Computer Science degree and make the first internet connection in LATAM in 1989. 2. Launch AT&T in Mexico and grow it from $0 to $120M ARR as Marketing-Sales Director. 3. Deliver 300K grocery orders to 30k customers at Orchata a YC-backed (W20) startup.

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