Todos Comemos GTM brain

Todos Comemos helps food brands sell and distribute products across Colombia and Mexico with commercial execution and temperature-controlled logistics.

category

Food brand distribution and cold-chain logistics

market profile

  • text: Food brands entering Colombian and Mexican retail must manage distinct channel negotiations, cold chain and point-of-sale execution.
  • text: The current site emphasizes B2B brand distribution across retail, e-commerce and food service, a broader proposition than its earlier direct-to-consumer meal offering.

personas

  • title: Food brand founder or general manager
    pains:
    • A proven product cannot reach new retailers without a local commercial operation
    • Building distribution and refrigerated transport ties up growth capital
  • title: Commercial or trade marketing director
    pains:
    • Negotiating and executing across channels with different margins and terms
    • Weak shelf execution and sell-through data put listings at risk
  • title: Supply chain director
    pains:
    • Coordinating frozen, chilled and ambient inventory across multiple delivery routes
    • Limited visibility into distributor operations

icp

  • text: Emerging or established food brands with production capacity seeking retail and food-service distribution in Colombia or Mexico.
  • text: Brands with frozen or refrigerated SKUs that need cold-chain infrastructure and commercial representation without building their own network.

message pillars

  • text: Unify sales, logistics and channel execution under one operating partner.
  • text: Reach buyers through a broad network across both countries.
  • text: Improve decision-making with SKU and channel visibility.

objections

  • objection: Will we lose control of our brand at the shelf?
    response: Review the proposed trade marketing plan, reporting cadence and SKU-level sell-out visibility before launch.
  • objection: Can the network protect chilled or frozen products?
    response: Validate temperature requirements, service areas and handoff controls for the specific products and lanes.

competitors

  • name: Grupo Dialse
    website: https://grupodialse.com.mx/
    why: Distributes refrigerated and frozen foods to Mexican retail and food service.
  • name: MACSA Foodservice
    website: https://macsamty.mx/
    why: Distributes frozen food brands through a cold chain in Monterrey food service.
  • name: Provecol
    website: https://www.provecol.co/
    why: Colombian distributor of consumer food brands across commercial accounts.

keywords

  • distribución de alimentos Colombia
  • distribuidor alimentos congelados México
  • logística cadena de frío
  • distribución marcas alimentos retail
  • trade marketing alimentos
  • food brand distribution Latin America

voice

  • direct and commercially minded
  • practical about operational friction
  • growth oriented

signals

  • text: A food brand announces entry into Colombia or Mexico and needs local retail relationships.
  • text: A refrigerated brand expands SKUs or wins retail listings beyond its current delivery coverage.

pricing

model: unknown

motion

sales_led

channels

  • website
  • LinkedIn
  • retail partnerships

confidence

medium

Founders

  • name: Mateo Cardenas Huertas
    title: Founder
    role: Founder
    bio: I am very passionate about the food industry, I have spent several years developing business models and technology to transform and innovate it.
  • name: Santiago Espinosa
    title: Founder
    role: Founder
    bio: Jesus follower, happily married, Dad and entrepreneur. Building TodosComemos to transform the food industry in LATAM taking it from 1 to 1000 in the premade food spectrum. Formerly Co-founder & CEO of enlau.co now Ubanku, Delirato, El Cotero. M.A, B.A. Economist.

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