Tolemi GTM brain

category

market profile

• text: Local housing and code teams often hold property records in disconnected departmental systems.
• text: Agencies need to turn parcel data into action on housing conditions, vacancy and neighborhood stability.

personas

• title: Housing or community development director
  pains:

  • Cannot identify at-risk properties or prioritize limited housing resources across neighborhoods
  • Must demonstrate program outcomes to elected leaders
• title: Code enforcement or inspections manager
  pains:

  • Complaint, violation and ownership data live in separate systems
  • Staff track inspections, registrations and follow-ups in spreadsheets
• title: Municipal data or IT leader
  pains:

  • Connecting parcel records across agencies requires ongoing data mapping
  • Program teams need useful tools without an expensive bespoke build

icp

• text: US city and county housing, code enforcement and redevelopment agencies with parcel-level data spread across departments.
• text: State and local governments launching rental registration, vacancy, housing preservation or land reuse programs.

message pillars

• text: Unify fragmented municipal datasets.
• text: Convert data into usable operational decisions.
• text: Help agencies address housing and neighborhood outcomes.

objections

• objection: Our data is spread across departments and inconsistent.
  response: Scope the available datasets and integration work with Tolemi before committing to a rollout.
• objection: Our team cannot take on a large implementation.
  response: Start with a single program and discuss configuration, training and ongoing support.
• objection: Public procurement and budget approvals will take time.
  response: Map required approvals and use relevant public contract examples as context, while following local procurement rules.

competitors

• name: UrbanFootprint
  why: Spatial and urban planning analytics competitor identified by CB Insights.
• name: GovPilot
  why: Local government software alternative for operational workflows.

influencers

• name: Andrew Kieve
  url: https://www.acceleratorforamerica.org/news/sharing-insights-from-the-data-for-housing-solutions-cohort/
  why: Co-founder and CEO speaking publicly about municipal housing data.

keywords

• municipal property data platform
• rental registration software
• vacant property tracking
• code enforcement data analytics
• housing data integration
• parcel mapping government
• municipal housing workflow

voice

• civic minded
• practical and collaborative
• optimistic about government

signals

• text: A city adopts a rental registry or vacant property ordinance requiring inspection, registration and renewal workflows.
• text: A housing agency launches a data integration or neighborhood revitalization initiative.

stack

• SQL
• APIs
• parcel-based geospatial data

pricing

motion

channels

• website
• LinkedIn
• government partnerships
• case studies

confidence

Founders

• name: Andrew Kieve
  title: Founder/CEO
  role: CEO
• name: Nico Tejera
  title: Founder/CTO
  role: CTO