Topo GTM brain

Topo sells an AI-assisted outbound sales platform to B2B founders and revenue teams.

category

AI outbound sales platform

market profile

  • text: Outbound teams often assemble separate tools for signals, prospect data, research and sequences, leaving reps to operate workflows.
  • text: AI outbound products compete on signal identification, personalization, multichannel execution and human control.

personas

  • title: Head of sales or SDR manager
    pains:
    • Reps spend selling time building lists and researching instead of talking to buyers
    • Disconnected tools make repeatable outbound difficult
  • title: Founder leading early sales
    pains:
    • Needs qualified meetings without building a large SDR team
    • Must test positioning and targeting quickly
  • title: Revenue operations lead
    pains:
    • Intent, enrichment, CRM ownership and sequencing data live in different tools
    • Needs approval and routing controls as the team scales

icp

  • text: B2B software startups and services firms with an active outbound sales motion, from solo founders to enterprise teams.
  • text: Teams of three or more seeking CRM synchronization and lead routing are a fit for the Team plan.

message pillars

  • text: Consolidate outbound tooling.
  • text: Prioritize prospects using intent.
  • text: Give reps control of automated outreach.

objections

  • objection: Will AI send generic or inaccurate messages?
    response: Use copilot approval to inspect leads and drafts before sending and test campaigns on a small segment.
  • objection: Will another tool add cost and complexity?
    response: Compare the existing data, signals and sequencing stack against Topo's consolidated workflow and included credits.

competitors

  • name: Apollo.io
    why: Combines prospect data and outbound engagement.
  • name: Clay
    why: Alternative for enrichment and AI-driven GTM workflows.
  • name: Artisan
    why: AI SDR offering for outbound prospecting.

keywords

  • AI SDR
  • AI outbound sales platform
  • sales intent signals
  • B2B lead enrichment
  • automated multichannel prospecting
  • sales prospecting software

voice

  • sales practitioner-led
  • direct
  • optimistic about AI

signals

  • text: A founder moving from founder-led sales to a repeatable outbound motion is a likely buyer.
  • text: Hiring SDRs or consolidating a fragmented prospecting stack suggests a timely evaluation.

stack

  • HubSpot
  • Pipedrive
  • Salesforce
  • LinkedIn

pricing

model: seat
starting price: $89 per seat per month

motion

hybrid

channels

  • SEO
  • LinkedIn
  • customer stories
  • outbound
  • partners

confidence

high

Founders

  • name: Dan Elkaim
    title: Founder
    role: Founder
    bio: Cofounder & CEO of Topo.io. I've been selling B2B SaaS for around 10 years. Previously, I led Aircall's strategic sales from 10 to $120M ARR.
  • name: Léonard Henriquez
    title: Founder/CTO
    role: CTO
    bio: From a business school grad to a tech guy with a Master's in AI, I've taken an unconventional path. I've grown from a Product Manager to an Engineering Manager, and now I'm the CTO at Topo.io. When not busy building SaaS, you'll find me either clinging to a cliff or building satellites – because why just conquer markets when you can explore space?
  • name: Robin Philibert
    title: Founder/CPO
    role: CPO
    bio: Co-Founder at Topo.io, passionate about sales and entrepreneurship.

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