Unravel Carbon GTM brain

Unravel Carbon provides enterprises with AI-assisted carbon accounting and sustainability reporting software plus expert support.

category

Enterprise carbon accounting and sustainability management

market profile

  • text: Global supply chains make emissions collection, calculation and reporting a cross-functional data problem.
  • text: The product covers corporate and product footprints, ESG and ISSB reporting, and AI-assisted collection and review.
  • text: The company targets fashion, manufacturing, food and beverage, and financial institutions.

personas

  • title: Head of sustainability or ESG
    pains:
    • Manual collection across business units and suppliers delays the annual emissions inventory.
    • Must explain emissions, progress and disclosure evidence to leadership and external stakeholders.
  • title: Supply chain sustainability director
    pains:
    • Supplier data is incomplete and uses inconsistent formats.
    • Scope 3 and product-level emissions require defensible data across complex supply chains.
  • title: Finance or reporting leader
    pains:
    • Needs traceable metrics, audit trails and collaboration to support sustainability disclosures.
    • Spreadsheets and disconnected teams make review and approvals difficult.

icp

  • text: Enterprises with global supply chains and substantial Scope 3 or product footprint data requirements, especially consumer goods, fashion and manufacturers.
  • text: Financial institutions and larger organizations needing structured ESG and ISSB reporting with cross-team collection.

message pillars

  • text: Automate the time-consuming work of sustainability data management.
  • text: Bring measurement, reduction and reporting into the enterprise workflow.
  • text: Combine software with sustainability expertise.

objections

  • objection: Our emissions data is fragmented and unreliable.
    response: Evaluate the data ingestion, validation and review workflows using representative supplier and operational data before agreeing the scope.
  • objection: We need defensible reporting, not a black-box estimate.
    response: Review the audit trail, emissions factors and methodology with sustainability and assurance teams; verify coverage for the applicable framework.
  • objection: Implementation will overwhelm a small sustainability team.
    response: Discuss phased deployment and the customer success and expert support available in the chosen plan.

competitors

  • name: Watershed
    why: Enterprise carbon accounting and climate management alternative.
  • name: Persefoni
    why: Carbon accounting and climate disclosure platform for enterprises.
  • name: IBM Envizi
    why: Enterprise sustainability data and carbon accounting software alternative.

influencers

  • name: Marc Allen
    url: https://www.linkedin.com/company/unravelcarbon
    why: Co-founder and sustainability specialist featured discussing carbon data and supply chains.

keywords

  • enterprise carbon accounting software
  • scope 3 emissions reporting
  • product carbon footprint platform
  • ISSB sustainability reporting software
  • supply chain emissions data
  • AI carbon accounting
  • ESG reporting platform

voice

  • Mission-driven and urgent
  • Enterprise-focused and practical
  • Optimistic about AI-assisted sustainability

signals

  • text: An enterprise is preparing a first Scope 3 inventory or moving from spreadsheets to auditable data collection.
  • text: A manufacturer or retailer needs supplier or product carbon footprints for customer and reporting requests.
  • text: A company is adopting ISSB-aligned or broader ESG reporting and needs coordinated workflows.

stack

  • API integration
  • single sign-on

hiring

  • Account Executive, Japan
  • Machine Learning Engineer, Singapore
  • Marketing Manager, Japan
  • Senior Software Engineer, Vietnam

pricing

model: contact_sales

motion

sales_led

channels

  • LinkedIn
  • webinars
  • events
  • partner program
  • content
  • customer stories

confidence

high

Founders

  • name: Grace Sai
    title: Founder
    role: Founder
    bio: Founder (exited), turned VC (Kauffman Fellow), turned ClimateTech founder (YCW22). Oxford MBA, INSEAD; based in Singapore.
  • name: Marc Allen
    title: Founder
    role: Founder
    bio: I'm a chemical engineer with over 20 years' experience in a number of areas, including in operations and design of hydrogen facilities. Since 2007, I've been focussed on climate change and sustainability - helping organisations estimate their emissions, determine their exposure to climate risk and develop climate change strategies. I've worked extensively in low-carbon energy, large-scale decarbonisation and in carbon markets and offsets.

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