Vector GTM brain

category

market profile

• text: B2B marketers need to identify individual buyers within accounts and connect ad engagement with revenue.
• text: Vector competes against established ABM platforms and point solutions for visitor identification and advertising.

personas

• title: CMO
  pains:

  • Cannot credibly show the board how marketing influenced pipeline
  • Legacy ABM contracts absorb budget without clear contact-level evidence
• title: Director of demand generation or ABM
  pains:

  • Account-level targeting wastes impressions on people outside the buying group
  • Scattered signals make it hard to time campaigns and prioritize accounts
• title: Revenue operations leader
  pains:

  • Buying signals are fragmented across ad platforms and CRM
  • Sales needs actionable alerts rather than opaque account scores

icp

• text: B2B companies with dedicated demand generation or ABM teams, defined target account lists and recurring paid advertising spend.
• text: Mid-market and enterprise revenue teams with enough site traffic and budget to justify a $36,000 annual platform entry point.

message pillars

• text: Unify signals, scoring and activation at contact level.
• text: Give sales interpretable context instead of opaque account scores.
• text: Show marketing's pipeline contribution to executives.

objections

• objection: Is the annual contract worth replacing our existing ABM stack?
  response: Compare overlapping tools, implementation effort and measurable contact-level campaign and pipeline results.
• objection: Can sales actually use the signals?
  response: Pilot alerts against a target account list and assess whether reps can identify a relevant person and reason to engage.
• objection: Can we control spend as usage grows?
  response: Review monthly site visitors and total ad spend against the published plan thresholds before contracting.

competitors

• name: 6sense
  why: Enterprise ABM and account intent platform explicitly compared on Vector's site.
• name: Demandbase
  why: ABM platform competing across account intelligence and advertising.
• name: Influ2
  why: Contact-level B2B advertising competitor.

keywords

• contact level advertising
• account based marketing platform
• B2B buyer intent signals
• 6sense alternative
• website visitor identification
• ABM attribution
• B2B ad audience targeting

voice

• Direct and irreverent
• Marketer-oriented and conversational
• Skeptical of legacy ABM claims

signals

• text: Company is renewing a legacy ABM platform or evaluating a replacement.
• text: Demand generation team is increasing paid spend while leadership demands pipeline attribution.
• text: Company hires an ABM or revenue operations leader to coordinate marketing and sales signals.

stack

• LinkedIn Ads

pricing

motion

channels

• SEO
• LinkedIn
• Webinars
• Podcast
• Newsletter
• Customer case studies

confidence

Founders

• name: Joshua Perk
  title: Founder
  role: Founder
  bio: Hi 👋🏼 I'm Josh. Building, Vector to help founders find, prioritize, and track the accounts they're most likely to turn into their customers! Previously: - Built the SC team @ Drift from Series B - Vista acquisition 🦄 - Exited GrowthStack - A hybrid RevOps agency + SaaS company 🎉 - Exited GoCable - A rapid prototyping SaaS for subsea cables 🐙 - Served as an intel analyst in the USAF ✈️
• name: Nick Masters
  title: Founder
  role: Founder
  bio: Co-founder and COO of Vector, on a mission to revolutionize how marketing builds a contact based strategy. A US Air Force Veteran and former Instructor Pilot with over 15 years of leadership experience building and training sales teams. Previous to Vector, Co-founder and CEO Josh Perk and I served as executives in charge of Sales Engineering at Drift helping drive a $1.3B acquisition.