Veles GTM brain

Veles sells agent-assisted CPQ software for sales and revenue operations teams managing quotes, approvals and contracts.

category

AI configure price quote

market profile

  • text: Complex pricing and approval processes push growing sales organizations toward CPQ, but legacy implementations can be cumbersome.
  • text: Sales teams use CPQ to apply pricing rules and produce quotes for complex deals.

personas

  • title: Account executive
    pains:
    • Quote preparation and chasing approvals take time away from selling
    • Complex deal scenarios are difficult to present without spreadsheets
  • title: RevOps or deal desk leader
    pains:
    • Discount exceptions and approval requests overwhelm the deal desk
    • Pricing rules must be consistent across sales, finance and legal
  • title: Founder or sales leader
    pains:
    • Custom terms and annual deals outgrow ad hoc quotes
    • Traditional CPQ rollouts require resources the team does not have

icp

  • text: Early-stage B2B software companies beginning to manage recurring contracts and CRM-based sales processes.
  • text: Growing sales organizations with Salesforce or HubSpot, multiple price scenarios, and approval bottlenecks.

message pillars

  • text: Automate the quoting workflow while the rep closes.
  • text: Share access without per-seat cost.
  • text: Set up quickly and avoid a long implementation.

objections

  • objection: We already invested in a CPQ system.
    response: Veles says it can complement a legacy CPQ; test coexistence with the existing workflow.
  • objection: AI might approve a discount outside policy.
    response: Define discount guardrails and route exceptions to the right approver, with a representative reviewing the quote.

competitors

  • name: Salesforce Revenue Cloud
    why: Salesforce-native CPQ and quote-to-revenue platform.
  • name: DealHub
    why: CPQ and deal automation for recurring revenue sellers.
  • name: Conga
    why: Enterprise CPQ and revenue lifecycle software.

keywords

  • CPQ for startups
  • AI quoting software
  • sales quote approval automation
  • HubSpot CPQ
  • Salesforce CPQ alternative
  • contract based CPQ pricing

voice

  • Frank and conversational
  • Sales-focused
  • Anti-complexity

signals

  • text: Sales reps are using spreadsheets to model nonstandard quotes or wait on discount approvals.
  • text: A growing software company is rolling out Salesforce or HubSpot and formalizing quote approval rules.

stack

  • Salesforce
  • HubSpot
  • Stripe
  • Slack
  • Microsoft Teams
  • MCP

pricing

model: usage
starting price: First 10 active contracts free; $8 per contract per month thereafter, with volume discounts

motion

hybrid

channels

  • Website
  • SEO
  • Customer case studies
  • YC launch

confidence

high

Founders

  • name: Simon Ooley
    title: Founder/CEO
    role: CEO
    bio: Simon is co-founder & CEO of Veles. Prior to founding Veles, Simon held multiple sales and sales leadership positions. Most recently at Procore Technologies (PCOR), Buildr CRM, and SINAI Technologies.
  • name: Patrick Koperwas
    title: Founder/CTO
    role: CTO
    bio: Co-founder and CTO at Veles. Early employee at Procore & Tegus. Degree in Machine Learning and Applied Statistics UCSB.

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