Vendah GTM brain

Vendah connects Brazilian beauty brands with independent resellers, offering a product catalog and installment purchasing.

category

Beauty resale marketplace

market profile

  • text: Brazilian direct selling competes for independent beauty consultants and their customer relationships.
  • text: Vendah serves both individual resellers seeking income and beauty brands seeking distributed sales.

personas

  • title: Independent beauty reseller
    pains:
    • Needs attractive products and margin to earn additional income
    • Limited cash or credit card access can constrain inventory purchases
  • title: Founder or sales leader at a digital beauty brand
    pains:
    • Needs incremental distribution beyond online advertising
    • Recruiting and managing a fragmented network of individual sellers takes time

icp

  • text: Independent adults in Brazil seeking flexible resale income, with a bank account and CPF.
  • text: Brazilian digital-first beauty and health brands interested in a reseller channel.

message pillars

  • text: Earn margin on curated products and kits.
  • text: Pay in installments without needing a credit card.
  • text: Get practical human support through WhatsApp.

objections

  • objection: I lack experience selling beauty products.
    response: Point to the WhatsApp support team and seller community, then show how to start with a first order.
  • objection: I cannot fund inventory on a credit card.
    response: Explain installment eligibility and terms before ordering; the site advertises installments without a card.
  • objection: Will this channel fit my brand?
    response: Discuss brand positioning, reseller fit and distribution economics before committing.

competitors

  • name: Natura e Avon
    website: https://www.natura.com.br/blog/mais-natura/consultora-natura-saiba-como-se-tornar-uma
    why: Competes for Brazilian beauty consultants with a direct selling network.
  • name: Jequiti
    website: https://pt.wikipedia.org/wiki/Jequiti
    why: Beauty products sold through direct sales consultants in Brazil.

keywords

  • revender produtos de beleza
  • revendedora de cosméticos
  • renda extra cosméticos
  • revenda sem cartão de crédito
  • marcas de beleza para revenda
  • plataforma de revendedoras

voice

  • Aspirational and encouraging
  • Practical and income focused
  • Conversational Brazilian Portuguese

signals

  • text: A beauty brand is adding an independent reseller or social selling channel in Brazil.
  • text: A prospective seller seeks flexible extra income or access to beauty products on installments.

pricing

model: free
starting price: Free registration

motion

hybrid

channels

  • WhatsApp
  • Instagram
  • YouTube
  • SEO

confidence

medium

Founders

  • name: Luis Felipe Franco
    title: Founder
    role: Founder
    bio: Founder and CEO of Vendah. With more than 13 years of entrepreneurship experience, created the biggest acceleration program in LATAM at Endeavor Brazil (Scale-up Endeavor). Ran growth for Sallve, a DTC beauty brand in Brazil. Passionate about what's new and how tech can transform real world problems. Actually living in São Paulo/Brazil.
  • name: Marcelo Canovas
    title: Founder
    role: Founder
    bio: As a co-founder and COO at Vendah, a platform connecting entrepreneurs and consumers, I bring a strong background in industrial engineering and a track record of successfully building and leading teams. Prior to Vendah, I co-founded Liv Up, where I was responsible for marketing and digital product development. I have also founded a software house that provided CTO and CPO services to startups and entrepreneurs.
  • name: Ilana Nasser
    title: Founder
    role: Founder
    bio: Graduated in IR and entrepreneurship from the University of Southern California, I began my career in agencies managing large clients. Before founding Vendah, I was Endeavor Brazil's Director of Network Engagement, responsible for the sales and relations team with big corps and ambassadors of the organization. At Vendah, I am responsible for the experience of our resellers, guaranteeing they are hooked, motivated and our retention is high.
  • name: Pedro Pedruzzi
    title: Founder
    role: Founder
    bio: Co-founder and CTO of Vendah. I'm an engineering leader very passionate about building stuff, solving problems, designing systems and coding. Wrote my first dozen programs in 2001 at the age of 15. My work experience is broad from low-level embedded software to distributed systems; from startups (Vendah and BigoClub) to big tech (Amazon). Let's build the future and change the world!

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