VetRec GTM brain

category

market profile

• text: Veterinarians face a choice between typing during consultations and completing records after hours, creating distraction and burnout.
• text: Veterinary scribes compete on templates, practice software integration, workflow and price.

personas

• title: Veterinarian
  pains:

  • Finishing SOAP notes after a full day of visits
  • Dividing attention between the patient, owner and computer
  • Remembering clinical details after the appointment
• title: Practice manager or veterinary hospital owner
  pains:

  • Clinician burnout from documentation
  • Getting consistent records across doctors and appointment types
  • Finding tools that fit existing practice workflows

icp

• text: Independent veterinary clinics and animal hospitals with multiple clinicians and frequent consultations are a natural fit.
• text: Multi-location veterinary groups and teaching hospitals are also relevant, as evidenced by Bond Vet and Cornell partnerships.

message pillars

• text: Automate consultation documentation quickly.
• text: Match records to the clinician or practice's preferred format.
• text: Give veterinarians more attention for patients during visits.

objections

• objection: Can I trust the generated medical record?
  response: Position the draft as a clinician-reviewed note and evaluate accuracy against the practice's own cases.
• objection: Will it fit our specialty and record format?
  response: Demonstrate a customized template on the practice's own encounter types and verify integration with its software.

competitors

• name: Scribenote
  why: Veterinary AI scribe competing for clinical documentation.
• name: ScribbleVet
  why: Veterinary scribe and SOAP note alternative.
• name: CoVet
  why: Veterinary AI scribe alternative.

keywords

• veterinary AI scribe
• veterinary SOAP notes
• vet clinical documentation automation
• veterinary dictation software
• veterinary practice AI

voice

• Empathetic toward veterinarians
• Practical and time-saving
• Warm and animal-centered

signals

• text: Veterinarians report late charting or burnout from documentation.
• text: A multi-location veterinary group is standardizing clinical documentation across sites.

pricing

motion

channels

• LinkedIn
• SEO
• webinars
• referrals

confidence

Founders

• name: David de Matheu
  title: Founder
  role: Founder
  bio: David started his career working in gaming, communications and developer experience at Microsoft. He is passionate in building solutions that help democratize technology, especially within the developer community.
• name: Kevin Cohen
  title: Founder
  role: Founder
  bio: Originally from Venezuela, Kevin is a Software Engineer who spent 5+years at Microsoft building Data and AI platforms. Kevin left Microsoft to go work at Circle - the creators of USDC - building a service for ingesting and labeling blockchain data. Now, he is focused on building VetRec, the veterinarian's best friend. On his free time, you will find him cooking and hosting people over, his passion after programming.