Voicepanel GTM brain

Voicepanel helps product, research and marketing teams evaluate products and campaigns with real people using a multimodal customer research platform.

category

AI-assisted customer research and product evaluation

market profile

  • text: Research teams combine surveys, interviews and usability testing to understand both behavior and motivation.
  • text: Research platforms compete on methods, recruitment, analysis, governance and the difference between real and synthetic participants.

personas

  • title: Head of consumer insights or user research
    pains:
    • Qualitative interviews take weeks to recruit, conduct and analyze.
    • Insights and research budgets must scale across many studies without sacrificing context.
  • title: Product manager or product research lead
    pains:
    • Needs evidence from real users before choosing features or launching an app.
    • Feedback is scattered across surveys, interviews, recordings and disconnected reports.
  • title: Marketing or brand insights director
    pains:
    • Needs to test messaging and creative with the right audiences before spending on a campaign.
    • Open-ended responses take too long to review at scale.

icp

  • text: Enterprise product, insights and marketing teams running ongoing studies and needing SSO, governance and security review.
  • text: Teams commissioning a discrete, managed research project with budget starting at $5,000.
  • text: Consumer or B2B organizations able to recruit their own customers or use integrated research panels across supported markets.

message pillars

  • text: Test products, campaigns and ideas with real people.
  • text: Combine voice, video, screen, text and tasks in one study to capture what people do and why.
  • text: Recruit from integrated panels or invite your own customers.
  • text: Connect findings to decisions through MCP and API while controlling prompts and budgets.

objections

  • objection: Can we trust AI-led findings and govern the study?
    response: Voicepanel describes configurable prompts, screening and guardrails, with access to raw responses; validate the workflow and research design in a pilot.
  • objection: Is a recurring license necessary for a single project?
    response: A managed pay-per-project option starts at $5,000; annual enterprise starts at $30,000.
  • objection: Can we use our own customers rather than a panel?
    response: The enterprise license includes self-recruited studies; check the agreement for volume and recruitment costs.

competitors

  • name: Listen Labs
    why: AI-moderated research with real participants overlaps its core study workflow.
  • name: UserTesting
    why: Recruitment and usability research platform for product teams.
  • name: Qualtrics
    why: Enterprise surveys and customer research compete for research budgets.
  • name: Conveo
    why: AI interview research platform competes for qualitative studies.

keywords

  • AI user research platform
  • AI moderated interviews
  • customer research platform
  • product concept testing
  • usability testing with real users
  • consumer insights research
  • AI qualitative research

voice

  • Customer-centered and evidence-led
  • Plainspoken and confident
  • Critical of slow fragmented research

signals

  • text: A product launch, redesign or campaign needing real-user validation creates a research use case.
  • text: An insights team facing growing study volume or pressure to reduce turnaround is a strong hypothesized fit.
  • text: Procurement of an enterprise research platform with API and SSO suggests an annual-license opportunity.

stack

  • REST API
  • MCP
  • Slack integration

hiring

  • Founding Marketing Lead

pricing

model: contact_sales
starting price: $5,000 per managed project; enterprise from $30,000 per year

motion

sales_led

channels

  • SEO
  • LinkedIn
  • events
  • customer stories
  • content

confidence

high

Founders

  • name: John Provine
    title: Founder/CEO
    role: CEO
    bio: John is the co-founder and CEO of Voicepanel (YC W24). Prior to Voicepanel, John spent over a decade at Google working in product & engineering roles across Search, Ads, and Maps. He also spent three years at Optimizely, where he led products for developers. He holds a BA in Computer Science from Harvard and an MBA from Berkeley.
  • name: Asa Schachar
    title: Founder/CTO
    role: CTO
    bio: Asa is the co-founder and CTO of Voicepanel (YC W24). Asa met his cofounder, John, while working at Optimizely, where they collectively led the creation of Optimizely’s fastest growing $40M developer-focused product. After Optimizely, Asa cofounded Level (YC S21), which was acquired by Vouch. At Vouch, Asa managed half of the engineering team. Asa’s engineering career started at Microsoft after graduating from Harvard with a degree in Applied Mathematics & Computer Science.

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