Waffle GTM brain

Waffle helps apps and brands research, generate, publish and track AI creator videos for social marketing.

category

AI creator video marketing

market profile

  • text: The current site positions the product around creator networks for app and brand growth, broader than the input's AI video editor description.
  • text: AI creator-style video tools compete for social creative production and testing budgets.

personas

  • title: Startup growth marketer
    pains:
    • Hiring and coordinating many creators slows creative testing
    • Needs to know which videos and accounts produce engagement
  • title: DTC brand social media manager
    pains:
    • Needs frequent product videos across TikTok, Instagram and YouTube
    • Manual briefing and posting make iteration expensive
  • title: Creative agency lead
    pains:
    • Must produce multiple concepts and report performance across accounts
    • Limited production capacity constrains volume

icp

  • text: Consumer apps and product brands using short-form social content to grow; lean teams that cannot manage a large creator roster are a plausible first fit.
  • text: Companies with product imagery and active TikTok, Instagram or YouTube accounts that can test and publish recurring creator-style videos; specific employee count is not stated.

message pillars

  • text: Research existing videos before producing new content.
  • text: Create a video with an AI creator and a prompt.
  • text: Publish across social channels and measure account performance.

objections

  • objection: Will synthetic creators produce content that fits our brand?
    response: Pilot with a specific product, template and script, then assess creative quality and engagement before scaling.
  • objection: How much video can we make for the subscription?
    response: Plans include monthly credits and estimated video volumes, which vary with the generation model.

competitors

  • name: Arcads
    website: https://www.arcads.ai/blog/ai-ugc-video-generator
    why: Produces AI actor-led creator-style marketing videos.
  • name: Creatify
    why: Generates product and creator-style video ads.
  • name: HeyGen
    why: Offers AI avatar video creation for marketing.

keywords

  • AI UGC video generator
  • AI creator videos
  • AI video ads
  • short form video marketing
  • TikTok video generator
  • AI influencer marketing
  • social video scheduling

voice

  • Direct and action oriented
  • Growth focused
  • Informal and concise

signals

  • text: A consumer app is scaling a creator program or launching on TikTok and Instagram.
  • text: A product brand is seeking more social video variants with limited in-house production capacity.

stack

  • TikTok
  • Instagram
  • YouTube
  • LinkedIn
  • Kling 4

pricing

model: flat
starting price: $40/month billed annually ($480/year); displayed monthly price $50

motion

product_led

channels

  • SEO

confidence

medium

Founders

  • name: Manuj Mishra
    title: Founder/CEO
    role: CEO
    bio: CEO @ Waffle. Ranked #1 at Imperial College London in Maths & CS.
  • name: Diogo Valdivieso
    title: Founder/CTO
    role: CTO
    bio: CTO @ Waffle Previously built 1M user original game, Battle Arena. Bachelor's in Computer Science from EPFL. Master's drop-out.

Back to YC companies