WANTD GTM brain

WANTD describes a mobile marketplace and creator network for fashion and footwear brands and collectors.

category

Fashion marketplace and live commerce

market profile

  • text: The company describes marketplace, live commerce, auctions, influencer distribution and fulfillment for emerging fashion and footwear brands.
  • text: An older company profile also describes sneaker resellers using live auctions, storefronts and bulk listing; current positioning and availability need confirmation.
  • text: The Android listing was last updated in June 2024 and the company website returned no content during this research.

personas

  • title: Emerging footwear or apparel brand founder
    pains:
    • A new store starts without a built-in audience.
    • Coordinating distribution and fulfillment competes with product creation.
  • title: DTC growth and creator partnerships lead
    pains:
    • Finding creators and coordinating launches across channels takes effort.
    • The team needs evidence that a marketplace can reach relevant buyers.
  • title: Sneaker reseller
    pains:
    • Bulk listing inventory across storefronts is time-consuming.
    • Sellers need ways to move inventory while retaining a recognizable brand.
  • title: Sneaker and streetwear collector
    pains:
    • Finding limited releases and engaging with knowledgeable sellers requires browsing multiple channels.
    • Tracking and sharing a collection can be fragmented.

icp

  • text: Emerging DTC apparel and footwear brands seeking distribution and creator reach are the stated brand-side audience; no firm-size threshold is published.
  • text: Sneaker resellers with substantial inventories are another historically described supply-side audience; current fit requires confirmation.

message pillars

  • text: Offer live shopping and social commerce for fashion communities.
  • text: Create interactive commerce with hosts and shoppers.
  • text: Connect the community with limited products.

objections

  • objection: Does WANTD have enough active buyers and creators to launch our brand?
    response: Request current audience, category conversion and creator engagement evidence before committing inventory.
  • objection: What are the costs and fulfillment obligations?
    response: Confirm commissions, shipping, returns and brand control directly; public rates could not be verified.
  • objection: Is the marketplace currently operating?
    response: Confirm current service and support directly because the site returned no content and the app listing is dated.

competitors

  • name: Jamble
    why: Live-stream and video fashion marketplace competes for fashion buyers and sellers, with a resale focus.
  • name: Shopify
    why: A standalone DTC storefront is a distribution alternative, although it has a different audience model.
  • name: eBay
    why: Established marketplace competes for sneaker and collectible inventory and buyers.

influencers

  • name: Ricky Nariani
    url: https://www.ycombinator.com/companies/wantd
    why: Listed founder and CEO.
  • name: Quyen Hua
    url: https://www.ycombinator.com/companies/wantd
    why: Listed cofounder and design lead.

keywords

  • fashion brand marketplace
  • sell sneakers online
  • live commerce fashion
  • creator commerce platform
  • footwear brand launch
  • sneaker live auctions

voice

  • Community-oriented
  • Enthusiastic
  • Fashion and collector focused

signals

  • text: A new footwear or apparel brand is preparing a drop without an established buyer audience.
  • text: A seller is seeking creator-led live shopping or a faster way to list sneaker inventory.

pricing

model: unknown

motion

unknown

channels

  • Instagram
  • TikTok
  • YouTube
  • Discord
  • app stores

confidence

low

Founders

  • name: Ricky Nariani
    title: Founder/CEO
    role: CEO
    bio: President and Co-Founder of WANTD. Previously, lead M&A and Partnerships for IBM's Corporate Development team. Several years experience in Corporate Strategy, including helping launch the Watson AI platform. MBA with Undergraduate in Finance. Resides in New York City.
  • name: Quyen Hua
    title: Founder
    role: Founder
    bio: My name is Quyen Hua, most people just call me Q for short. I am the Head of Design at WANTD. I currently reside in Annandale, Virginia about 12 miles southwest of Washington, DC with my wife and 9-year-old son. I started my career as a graphic designer for boutique creative agencies for 10 years and spent the second half of my career as a UI/UX designer. My passion lies in designing intuitive and productive software to solve today's complex business and day-to-day problems.

Back to YC companies