Women Who Code GTM brain

category

market profile

• text: The original nonprofit closed in April 2024 after funding challenges; its site says TechFutures now carries the brand forward.
• text: The current offer emphasizes experienced technologists, executive advancement, AI training and professional connections.

personas

• title: Senior software engineer or engineering manager
  pains:

  • Limited access to senior mentors and influential peers
  • Needs technical and leadership skills to advance into decision-making roles
• title: Technology executive
  pains:

  • Navigating AI and organizational change
  • Needs peers and practical executive development
• title: Talent development or inclusion leader
  pains:

  • Needs credible leadership development for women technologists
  • Needs external community and career connections for employees

icp

• text: Technology employers with experienced women engineers and managers in leadership pipelines.
• text: Employers willing to fund conference attendance and professional development, especially for senior technical leaders.

message pillars

• text: Build practical AI capabilities.
• text: Develop influence and leadership.
• text: Create valuable peer relationships.

objections

• objection: Why pay for an event when free communities exist?
  response: Evaluate the summit's workshops, curated connections and employer-funded development value against cheaper alternatives.
• objection: Did Women Who Code shut down?
  response: The original nonprofit closed in 2024; the current website says TechFutures now carries the brand. Confirm the current organizer and terms before buying.

competitors

• name: Women in Tech Global
  why: Global women-in-technology network offers another community and events option.
• name: Lesbians Who Tech
  why: Technology community and conferences compete for attendee and sponsorship budgets.

influencers

• name: Alaina Percival
  url: https://womenwhocode.com/blog/a-letter-from-wwcode-ceo-and-co-founder-alaina-percival/
  why: Co-founder and former CEO shaped the original community.

keywords

• women in tech leadership conference
• women engineering leaders network
• women in technology mentorship
• AI leadership training women
• technology leadership summit
• women in tech career advancement

voice

• ambitious
• inclusive
• career-focused

signals

• text: A company is investing in technical leadership development or sponsoring employees to attend conferences.
• text: An engineering organization wants to strengthen its pipeline of women leaders.

pricing

motion

channels

• community
• events
• LinkedIn
• partnerships

confidence

Founders

• name: Alaina Percival
  title: Founder/CEO and Board Chair
  role: CEO
  bio: Alaina is a co-founder of Women Who Code. Under her leadership, the organization served nearly half a million members in 147 countries. Alaina has spoken at WSJ.d Live, Grace Hopper, MIT’s Venture Capital and Innovation Conf, Harvard’s WECode, the United Nations Information Management Unit (un)data seminar series, and more. She has also been featured in numerous global media publications. Alaina is also an Angel Investor, a Venture Partner at Valor Ventures, and a Scout for Picus Capital.
• name: Zassmin Montes de Oca
  title: Founder/CTO
  role: CTO
  bio: Zassmin most recently led security engineering at Coinbase (2018-2022) and co-founded Women Who Code (YC S16), serving as their CTO & Board Vice Chair. Currently she's advising startups on security.